U-Swirl's 24th Cafe Now Swirling in Montana

Seven Additional Locations to Open by June 2012

HENDERSON, Nev., Jan. 24, 2012 // PRNewswire // -- U-Swirl, Inc. (OTCQB: SWRL), parent to U-SWIRL International, Inc., the owner and franchisor of U-SWIRL Frozen Yogurt® cafes, announced today that the 24th U-Swirl Cafe in the chain is open for business in Missoula, MT. There are an additional seven locations throughout the United States that are under construction and due to open by June of this year.

"We are very excited about our first location," said Ken Allen, owner of A.J. Frozen Treats U-Swirl area developer for the state of Montana. He continued, "Even in heavy snow we greatly exceeded our first day expectations. We will open our Bozeman cafe in a few weeks and look forward to that opening as well!"

Dana Cartwright, U-Swirl's Director of Franchisee Training stated, "I am truly impressed with the community support for this store. With all this snow and as a Las Vegas native where we rarely see any snow, I never thought we would see so many guests in the store today."

For more information regarding U-Swirl, Inc., go to www.u-swirl.com.

Safe Harbor Statement

This press release contains forward-looking statements regarding the timing and financial impact of U-Swirl, Inc.'s ability to implement its business plan, expected revenues and future success. These statements involve a number of risks and uncertainties and are based on assumptions involving judgments with respect to future economic, competitive and market conditions and future business decisions, all of which are difficult or impossible to predict accurately and many of which are beyond the Company's control. Some of the important factors that could cause actual results to differ materially from those indicated by the forward-looking statements are general economic conditions, failure to achieve expected revenue growth, changes in our operating expenses, legal developments, competitive pressures, changes in customer and market requirements and standards, and the risk factors detailed from time to time in U-Swirl's periodic filings with the Securities and Exchange Commission, including without limitation, the Company's Annual Report for the year ended December 31, 2010. The forward looking-statements in this press release are based upon management's reasonable belief as of the date hereof. U-Swirl, Inc. undertakes no obligation to revise or update publicly any forward-looking statements for any reason.

Contact:

U-Swirl, Inc.
Office: 702-586-8700
Fax: 702-834-8444
info@u-swirl.com

SOURCE U-Swirl, Inc.

 

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