CHICAGO--()--Hyatt Hotels Corporation (NYSE: H) today announced the official rebranding of 38 Hyatt Summerfield Suites and 15 Hotel Sierra hotels to HYATT houseTM – a new hotel concept that will redefine the extended-stay segment and help guests feel connected, welcome, and at home. As a part of the rebranding, all Hyatt Summerfield Suites and 15 Hotel Sierra properties underwent official name and signage changes, bringing the total to 53 HYATT house properties in 16 different states.
“HYATT house is everything the name represents – a welcoming and warm environment that encourages guests to live like residents”
“The name and signage changes that took place at all HYATT house properties this month represent a significant step forward in our goal to redefine the extended-stay segment,” said Gary Dollens, global head of franchise and select brands for Hyatt. “We are excited to officially welcome HYATT house into our portfolio of brands and look forward to introducing new innovations and services to guests throughout the coming months that will raise their expectations on hotel living.”
Guests staying at HYATT house will be welcomed with signature brand services and amenities, including:
The name HYATT house was selected through extensive research as an identifier that signals a residential, welcoming, personal and hospitable experience. HYATT house also has historical significance as the name of the first Hyatt hotel, which opened in 1957.
The new logo, an iconic “H” with a curved square flag in a bold blue hue, was chosen as distinctive in the category but connected to the overall Hyatt brand.
“HYATT house is everything the name represents – a welcoming and warm environment that encourages guests to live like residents,” said Kristine Rose, vice president of select brands for Hyatt. “We want each and every guest who comes through our doors to feel that they can let their real-life routines roll on, even when they’re on the road.”
In addition to its extended-stay hotels currently open in the U.S., Hyatt has additional properties in this segment under development in key markets in North America, the Middle East, and Southwest Asia. All HYATT house properties will undergo service upgrades and remodeling throughout 2012 and beyond that are designed with guests’ everyday needs in mind. For additional information on HYATT house hotels, please visit www.hyatthouse.com.
HYATT house hotels are upscale all-suite, residential-style hotels offering travelers spacious studios, one and two-bedroom Kitchen Suites or Traditional guestrooms ideal for any length of stay. Guests will find an atmosphere that provides the sociability of a neighborhood with features such as a complimentary full breakfast buffet, evening socials, a guest market, laundry facilities and a business center. For information or to make a reservation, call 866 XS HYATT (866-974-9288) or visit www.hyatthouse.com. From the U.S. and Canada, reservations for Hyatt Hotels & Resorts worldwide may be obtained by calling 1-800-233-1234 or logging onto www.hyatt.com.
Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company with a proud heritage of making guests feel more than welcome. Thousands of members of the Hyatt family strive to make a difference in the lives of the guests they encounter every day by providing authentic hospitality. The Company's subsidiaries manage, franchise, own and develop hotels and resorts under the Hyatt®, Park Hyatt®, Andaz®, Grand Hyatt®, Hyatt Regency®, Hyatt Place® and HYATT houseTM. HYATT house is changing its brand identity from Hyatt Summerfield Suites®. Hyatt Residential Group, Inc., a Hyatt Hotels Corporation subsidiary, develops, operates, markets or licenses Hyatt ResidencesTM and Hyatt Vacation Club®, which is changing its name to Hyatt Residence ClubTM. As of September 30, 2011, the Company's worldwide portfolio consisted of 478 properties in 45 countries. For more information, please visit www.hyatt.com.
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Hyatt Hotels Corporation