2012 Marks EVO-lution for EVOS(R) Restaurants
Earth-friendly, Fast-Casual Restaurant Brand Focuses Strategies on Key Areas of Growth, Expansion and Improvement
January 27, 2012 // Franchising.com // TAMPA, FL – EVOS®, the fast-casual restaurant offering healthier all-American favorites with an earth-friendly attitude and "greater good" conscience, today announced plans for new corporate expansion in what it calls its "New Year EVO-lution." With steadily increasing positive comparable store sales in 2011, EVOS is ready to add even more to its "plate" in 2012.
Through continued guidance from its newly appointed Board of Advisors, chaired by restaurant industry veteran Erich Overhardt, EVOS plans to open three to four company owned locations in Florida, with additional growth taking place on the franchise side of the business. Just two short years ago, EVOS celebrated the opening of its Pinecrest, Fla. - restaurant, the first in the state not located in its home market of Tampa Bay. Success has continued in existing markets as well as half of all restaurants have celebrated record sales years all without raising prices or sacrificing quality.
"Opening the Pinecrest location and offering EVOS to the South Florida market for the first time has been so rewarding for both the brand and the region and we are pleased that our franchise owner in that market, Mr. Roland Rafuls, will be opening two additional locations here," said Michael Jeffers, EVOS’ co-founder. "With the addition of three to four company-owned restaurants in Florida and another unit with our newest joint venture franchise owner, Ms. Anita Rubino in Tampa Bay, we continue to further the goal of offering healthier food to Floridians on the go."
Not only is EVOS looking to expand its footprint with traditional, in-line locations this year but it will also complete the finishing touches on a new partnership with Aramar k, one of the nation’s leading providers of professional foodservices to health care institutions, universities and school districts, stadiums and arenas, and businesses around the world. This partnership will give EVOS a new way to reach more customers who need healthier, great-tasting options at non-traditional venues. Aramark, in partnership with EVOS, will offer healthier burgers, fries and shakes for the first time at an undisclosed college campus location soon.
This year, EVOS will also continue to enhance some of its brand touch points. This effort is spearheaded by advisory board member and president of Walker Brands, Nancy Walker, whose award-winning work as a strategic brand advisor will help EVOS articulate its authentic brand story by engaging with consumers in a way that educates, inspires, and delivers messaging with a higher purpose.
"Branding is all about distinction and we think EVOS’ model of healthier, all-American food and greater good conscience breaks from typical, fast-casual restaurants in a way that truly resonates with their guests," says Walker. "We know consumers are seeking authentic brands that demonstrate social consciousness and environmental responsibility, so as we develop distinctive programs to help EVOS build upon this platform, we know they'll attract even more customers who believe strongly in health and wellness for people and planet."
With its New EVO-lution" in full swing, EVOS’ journey will surely be filled with exciting new challenges, experiences and opportunities; a "healthy outlook" for those who strive to change the world one EVOS experience at a time. For more information on EVOS, its new corporate initiatives and "EVO-lution", log on to www.evos.com.
EVOS is a fast-casual restaurant offering simple yet flavorful all-American favorites, including burgers, wraps and salads. EVOS’ fare is healthier for people and the planet because it’s made with the freshest natural and organic ingredients using earth-friendly methods and materials. With locations in Florida, Georgia and North Carolina, EVOS sources only the very best ingredients such as naturally raised beef with no added hormones or antibiotics. The EVOS philosophy of "Feel Great" has guided the company throughout its 16 year history – inspiring its focus on offering healthier food choices including school lunches for children, environmental and social awareness and advocacy and support for local communities. Named the "Greenest Burger Chain in America" for three consecutive years by Greenopia.com, a leading green consumer guide, EVOS employs a variety of sustainable business practices. From the purchase of renewable wind energy to the use of alternative, eco-friendly cooking methods, EVOS has perfected the art of serving great tasting, affordable food that leaves everyone who eats it feeling a little better about themselves. For more information, log on to www.evos.com.
Note to Press: EVOS is always capitalized and an apostrophe should never be utilized.
President, Pure Public Relations
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