BookKeeping Express Announces New Executive Level Hire for National Franchise Advisor Position

January 27, 2012 // // VIENNA, Va. – Recently ranked among the franchise elite in Entrepreneur magazine’s prominent “Franchise 500,” BookKeeping Express, the nation’s only franchise focused solely on offering certified bookkeeping services, announced today the appointment of Rocco Rinaldi as National Franchise Advisor, a newly created position designed to further increase support and accelerate growth of its rapidly expanding franchise system.

Before joining BookKeeping Express, Rinaldi held various regional and district management positions where he led territory growth, drove top-line sales revenues and implemented extensive marketing initiatives. Rinaldi oversaw one of the top performing districts at H&R Block and was responsible for advising and coaching franchisees towards increased market share, higher revenues and more efficient operations. His previous positions include Regional Director of Franchise Operations at Kinetico Water Systems, District Manager at H&R Block, Assistant Vice President at Absolute Quality and Account Manager at High-Line.

Rinaldi brings more than seven years of franchise field management experience and 20 years of experience building and implementing franchise business and marketing programs, leading operations strategic consulting focused on sales and revenue growth. Rinaldi holds a Master of Business Administration Degree in Organizational Leadership from University of Baltimore and a Graduate Certificate in Technology Commercialization.

In his new role, Rinaldi will be responsible for leading the strategy and execution of key business and marketing initiatives to grow franchise sales and profits for franchisees’ businesses.

"We congratulate and welcome Rocco to the BookKeeping Express team and believe he will bring experience and knowledge that will set BookKeeping Express up for strong future growth and unprecedented success,” said Greg Jones, CEO of BookKeeping Express. “In order to support this growth and build the program, we plan to add Regional Franchise Advisors to the system to contribute to the growth of the company."

Since launching its franchising program in the fourth quarter of 2008, BookKeeping Express has signed development agreements and opened offices with entrepreneurs in 24 states across more than 145 territories that have been sold and/or in development. Currently, there are 38 BookKeeping Express franchise offices open and three license offices open in Canada. The company’s aggressive U.S. and Canadian franchise development plans call for more than 30 new territories in 2012.

With a collection of franchisees that come from diverse backgrounds, including corporate executives, CPAs, banking executives, and entrepreneurship, BookKeeping Express’ owners share a common goal to provide accounting relief to business owners so they can focus on growing their business.
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About BookKeeping Express

BookKeeping Express, a national company focused on providing professional bookkeeping practices to small businesses, was founded in 1984 in California and grew to over 150 locations through licensing agreements. In 2007, Greg Jones, along with Bob Stocker and Merritt Green, purchased the company and launched the new business model in January 2008. The franchise system has grown to more than 35 offices in the United States and Canada. In 2012, BookKeeping Express was included in Entrepreneur magazine’s “Franchise 500” list as well as ranked in the publication’s “Top New” and “Low Cost” franchise categories. The company is based in Vienna, Virginia. To learn more about BookKeeping Express, visit



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