SOUTHBURY, CT--(Marketwire - Jan 26, 2012) - As the economy slowly begins to rebound, small businesses can stay ahead of the curve by investing in marketing strategies and tactics that bring more visibility and awareness to their products and services in their target markets. Brian Miller, president and COO of Business Partner Marketing Coach, says many businesses are incorporating both traditional and non-traditional tactics in their strategic market planning to gain an edge on their competition.
"Companies are now turning to marketing coaches to help them attract more traffic to their websites, bring more feet in the door and more profits on the table," say Miller. "A marketing coach enables businesses to optimize their investments by developing the right marketing and sales plan together with creative tactics that will bring sustainable market visibility."
Remaining competitive is consistently at the forefront of executive and business owner's minds and is particularly vital during the current economic climate. Through weekly coaching sessions, companies like Business Partner Marketing Coach arm corporate decision-makers, entrepreneurs and solopreneurs with the information they need to grow their businesses with a laser-sharp focus on awareness, education and accountability.
"A big advantage a company has when working with a marketing coach is the development and alignment of strategic and tactical marketing plans," says Miller. "We identify strategically our client's target markets, and then develop a variety of tactical plans to reach the buyers."
In addition to coaching services, marketing coaches also provide clients with convenient access to digital media production, trade show displays, printing, web design, graphic design, promotional items and corporate apparel.
"Businesses often utilize business partners as their 'outsourced' marketing department or as a manager for a specific project. When we work with business owners, they find that they are headed on a path to exceed their goals and often their time frames for the goals," Miller added.
In unprecedented times like these every dollar counts. Businesses tend to cut marketing and sales bringing less visibility to their services. Working with a marketing coach helps businesses realize that now is a good time to rethink or adjust the direction of their marketing and sales strategy to preserve and even grow the market share they have worked so hard to gain.
"Business Partner is filling a void in the marketplace. Our clients reap the benefit of strategic planning along with month to month set up for execution of the strategies." Miller said. "Many of them are investing the same or fewer dollars and realizing a greatly improved ROI. And, business is growing!"
Business Partner marketing coach is part of the FranchisEsource Brands International (www.franchisesource.com), FSBI family of Business Coaches that service the entrepreneur. FSBI's Business Coaching brands dominate 33 percent of the business coaching and consulting franchise market in North America, a market valued at $1.5 billion.
For a consultation with your local Business Partner Marketing Coach please visit www.businesspartner.com. Follow Business Partner Marketing Coach on Facebook (http://on.fb.me/yCMV4K).
Business Partner Marketing Coach uniquely offers a full suite of strategic marketing coaching services with the Rapid Impact Solutions specifically designed to tactically increase leads, drive sales and ultimately boost a business's bottom-line. Also provided are creative marketing services such as Digital media, Printing, Signs & Banners, Tradeshow Displays & Graphics, Promotional Gifts, Embroidered Apparel, and Website & Graphic Design. Entrepreneur Magazine recently ranked Business Partner on the prestigious 2012 Franchise 500 Rankings. More information is available at www.businesspartner.com.
Cynthia L. Schick