National Leader in Educational Child Care, Primrose Schools®, Makes New Jersey Debut
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National Leader in Educational Child Care, Primrose Schools®, Makes New Jersey Debut

January 30, 2012 // // Warren, NJ– Primrose Schools (, the nation’s leader in educational child care with more than 240 schools nationwide, will make its flagship entrance into New Jersey on Jan. 23 with the opening of the Primrose School of Warren. Located at 117 Mt. Bethel Road, this school is part of the company’s overall growth strategy to open six to 10 schools in the market over the next five years.

Burt Eng and Linda Chen, a local husband-and-wife team and owners of the Primrose School of Warren, were first introduced to Primrose while exploring early childhood care options for their infant son. Although the couple fell in love with Primrose after extensive research, they were disappointed to learn that there were no Primrose Schools in the state of New Jersey. Rather than considering a lesser alternative, the couple decided to bring a Primrose School to New Jersey themselves.

The Primrose School of Warren will offer the Balanced Learning® curriculum, which considers multiple aspects of growth and learning: social, emotional, physical and cognitive. Developed by and taught exclusively at Primrose Schools, Balanced Learning is based on national core standards and blends teacher-directed and child-initiated activities with a special emphasis on character development.

Primrose Schools has evaluated students’ progress and the effectiveness of the curriculum for the past six years using the Bracken Assessment. The results show that Primrose students perform at about twice the level of their peers, and show 1.3 times more yearly growth than their peers in concept mastery by the end of the school year.
“We chose Primrose because we wanted the best for our son,” said Eng. “When we found out there wasn’t a Primrose nearby, we just had to open our own school so we could share the incredible Balanced Learning curriculum with other families in the area.”

The 11,800 square foot Primrose School of Warren has already positively impacted the local economy by adding 20-25 new jobs, and $3 million in project costs. The school will feature 11 private classrooms with state-of-the-art wireless technology. Outside, seven separate and secure age-appropriate playgrounds accommodate each stage of the children's early development with equipment specifically designed to help them develop and grow their gross motor skills. Children also develop their fine motor skills in the Primrose Patch – a garden on the school’s property.
As safety is a top priority, the new school also features the official Primrose Schools Safe School Plan, which provides guidelines to ensure ongoing safety measures are in place and parents as well as staff members are prepared for any kind of emergency. A password-protected website keeps parents informed of the emergency procedures and any critical information in the case of a situation requiring immediate attention at the school.

To introduce the Primrose School of Warren to the community, a Grand Opening celebration will be hosted on Saturday, Jan. 28. The celebration will feature a ribbon cutting ceremony at 10:00 a.m. followed by a Chinese Lion Dance to help ring in the Chinese New Year. The Chinese Lion Dance, to be performed by local children, holds special meaning for Eng and Chen who both previously lived in New York City’s iconic China Town.

To contact Primrose School in Warren, please call 908.822.9900 or visit the school’s website at For more information about how Primrose prepares its students for future success in learning and in life, please visit

About Primrose Schools®

Founded in 1982, Primrose Schools is the nation’s leader in providing well-rounded early childhood education and nurturing child care services in more than 240 schools in 17 states. The foundation for Primrose Schools is based on a dedicated and passionate group of early childhood professionals providing high quality education with a balance of learning, character development and play.

Primrose Schools offers the Balanced Learning® curriculum which blends teacher-directed and child-initiated activities and is consistently delivered in all Primrose schools nationwide. This exclusive curriculum is standards-based and enables teachers to help children build a foundation of knowledge and skills that will enable them to move successfully from one level of development to the next.

Primrose is the first preschool organization in the country to achieve the gold standard in educational accreditation from AdvancED and to require all of its schools to become SACS CASI or NCA CASI accredited. Primrose Schools stands behind its commitment to deliver an exceptional early childhood experience with the Primrose Guarantee, a parent’s assurance of enrollment satisfaction. For more information, visit or for information about franchise opportunities, visit

Media Contact:

Patrick Roach
Fishman Public Relations
(847) 945-1300, ext 230



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