Sotheby's International Realty Brand Enters Taiwan

PARSIPPANY, NJ and TAIPEI, TAIWAN--(Marketwire - Jan 30, 2012) - Sotheby's International Realty Affiliates LLC today announced the opening of Taiwan Sotheby's International Realty, the newest member of its network.

David Tran serves as founder of the firm, with two offices that focus exclusively on servicing luxury residential clientele in Taiwan.

"Taiwan is a critical component of our growth plans across Asia," said Michael R. Good, chief executive officer, Sotheby's International Realty Affiliates LLC. "Its importance lies in its close ties to China, remarkable recent record of economic development and Taipei's role as a renowned center of international commerce and culture. As part of our global network, Taiwan Sotheby's International Realty will be able to offer clients in Taiwan and all over the world the high quality service the Sotheby's International Realty brand is known for delivering."

Taiwan Sotheby's International Realty's main office is located at 6/F, 99 Fu-Hsin N. Road in Taipei, and a second office is at 1/F, No.134, Section 3, Minsheng East Road, Songshan District, also in Taipei.

"Taiwan's residential real estate market is optimistic, and this affiliation allows us to capitalize on the current up-swing," said Tran. "We believe our firm will be able to attract local homeowners, as well as international and mainland Chinese clients into the Taipei property market. We are committed to serving our client base with outstanding expertise and a deep knowledge of our market area."

The Sotheby's International Realty network currently has nearly 12,000 sales associates located in approximately 590 offices in 44 countries and territories worldwide. It has offices throughout the Asia Pacific region including Hong Kong, Thailand, New Zealand and Vietnam. Taiwan Sotheby's International Realty listings will be marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm's brokers and clients will benefit from an association with the Sotheby's auction house and worldwide Sotheby's International Realty marketing programs.

About Sotheby's International Realty Affiliates LLC

Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby's International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. In February 2004, Realogy Corporation, a global provider of real estate and relocation services, entered into a long-term strategic alliance with Sotheby's, the operator of the auction house. The agreement provided for the licensing of the Sotheby's International Realty name and the development of a full franchise system by Realogy's subsidiary, Sotheby's International Realty Affiliates LLC. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby's International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby's auction house, established in 1744. For more information, visit www.sothebysrealty.com.

Media Contacts:

David Russell
Director, International Marketing and Public Relations
Sotheby's International Realty Affiliates LLC
Thorpe Hall, Middlewood Lane
Fylingthorpe, YO22 4TT
United Kingdom
+44208 123 1985
www.Sothebysrealty.com

Y. C. Lam
Deputy Director
Taiwan Sotheby's International Realty
6/F, 99 Fu-Hsin N. Rd., Taipei, Taiwan
t +886.2.2717.0101
m +886.922.021.222

 

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