Beauty Salon Franchise Defies Traditional Growth Model

Seva Expands within Walmart, Specialty Retail Chains, Airports

HIGHLAND PARK, IL, February 01, 2012 /24-7PressRelease/ -- Following a mutually beneficial partnership with Walmart to open locations within the retail giant's high-traffic stores around the country, Seva, a new, fast-growing salon franchise, is rejecting traditional growth tactics such as strip mall storefront units in favor of opening "stores within stores" at national retail chains and inside U.S. airports.

This strategic expansion model allows Seva to benefit from built-in foot traffic in the thousands per week and significantly reduced marketing and advertising costs to drive return customers. Seva is a full-service spa franchise specializing in eyebrow threading and eyelash extensions, as well as facial hair removal, nail services and more.

"We've already sealed a deal with Walmart and have 21 salons operating in eight states, including one that recently opened in fall 2011 in the Indianapolis International Airport," said Vas Maniatis, founder of Seva. "Now, we are looking for similar partnerships with other major discount department stores, cosmetic retail chains and airports to build our national footprint. It makes sense to place our high-demand service in a convenient setting where people by the thousands shop or travel everyday."

With a proven business model and comprehensive support, Seva plans to double the number of salons within other establishments by the end of 2012 through franchising. The concept provides a complete turnkey "Salon-in-a-Box" delivery system which handles all aspects of the design, construction, delivery and coordination of build out of every new Seva salon. The company also implements proprietary iPad-based POS technology so franchisees can easily run and monitor their stores in real time from anywhere in the world.

"It's becoming trendy for retail stores and airports to find ways to add additional value to their establishments by offering a broader range of services," Maniatis said. "Establishing partnerships and opening 'stores within stores' not only increases foot traffic for the business, but gives the consumer more of a one-stop-shopping experience with convenience and affordability. Plus it removes the worries and expenses of traditional advertising and marketing for our franchisees. It's a win-win for everyone."

Each Seva location has access to certified beauty professionals who have been fully-trained through a series of hands-on threading instructional classes offered at the corporate headquarter-based Seva Academy. To supplement franchisees' revenue streams, each Seva franchise location also offers a variety of beauty and spa products for sale.

"Seva is set up so that business-savvy franchisees can operate successfully with no previous experience in the beauty industry," Maniatis said. "As we continue to grow on a national level, Seva offers a lucrative opportunity for both entrepreneurs interested in a sound business model and establishments interested in adding additional value to their existing offerings."

About Seva

Seva, headquartered in Highland Park, Illinois, currently operates 21 franchise and corporate locations throughout eight states. The company was founded in 2008 and specializes in the art of brow-shaping and facial hair removal by threading and waxing, nail services including no-chip manicures and pedicures, full spa services including body waxing and facials, and eyelash extensions. Seva offers elegantly appointed salons conveniently and exclusively located within retail and airport locations, providing the convenience of one-stop-shopping.

Franchise Information

Seva is actively selling franchises. If you are interested in changing your life and the lives of others, please visit for more information about franchise opportunities.


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