February 02, 2012 // Franchising.com // ATLANTA – IHG (InterContinental Hotels Group) [LON: IHG, NYSE: IHG (ADRs)] announced today the opening of the new-build Holiday Inn New York City Midtown-31st St. The 20-story hotel features more than 120 guest rooms and a rooftop lounge with a spectacular view of the New York City skyline.
Centrally located at 30 West 31st Street, the new $52 million Holiday Inn New York Midtown-31st St. is just a short cab ride from major airports serving the metropolitan area; a short walk to Times Square and the Empire State Building; near Broadway theaters and Madison Square Garden; and by dozens of restaurants and night life locations.
The new hotel includes features in keeping with the $1 billion Holiday Inn re-launch, the largest project of its kind in the history of the hospitality industry. First announced in 2007, the relaunch program creates a more contemporary brand image as part of the drive to increase quality and consistency across the global portfolio. The program focuses on arrival and welcome services, guestroom and guest-bath comfort and a redesigned logo and signage.
“We are thrilled to welcome the Holiday Inn New York City Midtown-31st St. to the Holiday Inn family of hotels in the New York metropolitan area,” said Gina LaBarre, vice president, Brand Delivery, the Americas, IHG. “Holiday Inn hotels and suites are specifically designed for business and family oriented leisure travelers in need of a full-service lodging experience, and this hotel in the heart of Manhattan – built in keeping with our brand relaunch – fits well within that offering.”
Leisure guests will enjoy the hotel’s proximity to the renowned Fifth Avenue shopping district as well as New York City’s famous nine-story Macy’s. A short walk will get visitors to the historic and chic Chelsea district while nearby subway stations, bus stops and Penn Station make it easy to get just about anywhere else in Manhattan and beyond.
For business travelers, the hotel is located near major corporations such as Reuters, Morgan Stanley, Condé Nast and Credit Suisse. A business center and high-speed wireless Internet service throughout the hotel add convenience in addition to the 24-hour fitness center and concierge services.
“A home-away-from-home for generations of travelers, Holiday Inn has always represented quality and comfort, and this new hotel is a great representation of the brand in a perfect location for business and leisure travelers,” said Kevin Cottet, general manager. “We’re proud to be a part of the next generation of Holiday Inn.”
The Holiday Inn New York City Midtown-31st St. is home to Contorno's – a boutique Italian restaurant staffed by world-class chefs.The full-service restaurant offers the standard Holiday Inn Best-4-Breakfastâmenu, with signature items such as Rainforest Alliance™ Certified coffee, Cinnamon Supreme French Toast™ and Skillet Inspirations™. Kids 12 and younger eat free at Holiday Inn when ordering from the kids’ menu in the hotel restaurant and accompanied by a dining adult. Room Service Right…On Time™, also a standard at all Holiday Inn hotels, ensures that guests’ room service orders are accurate and delivered on time, every time.
The design creates a residential atmosphere that is warm, trend forward and comfortable. The hotel will feature a natural, fresh color palette punctuated by pops of energetic colors. Standard Holiday Inn guestroom accommodations feature comfortable queen or king-sized beds, a sitting area with a lounge chair, 32-inch cable televisions, cable television, hairdryer, coffeemaker, iron and ironing board.
Guest beds are made using crisp, white bedding with pillows that come in two comfort levels: “soft” and “firm.” Bathrooms include a specially designed showerhead that offers superior pressure, as well as a signature shower curtain with curved rod, and new amenities. Guestrooms include a work desk and ergonomic chair, data ports and complimentary USA TODAY® newspapers.
Tucked into an elegant urban setting between Fifth Avenue and Broadway, the hotel is owned by Chesapeake Lodging Trust and managed by Real Hospitality Group, under a license agreement with a company in the InterContinental Hotels Group.
Reservations can be made by calling 1-800-HOLIDAY or by going to www.holidayinn.com.
Holiday Inn Hotels and Resorts participates in IHG’s guest loyalty program, Priority Club® Rewards. The industry’s first and largest guest loyalty program has 61 million members. Priority Club Rewards membership is free and guests can enroll by logging on at priorityclub.com, by calling 1-888-211-9874 or by inquiring at the front desk of this hotel or any of IHG’s more than 4,500 hotels worldwide.
With more than 1,200 hotels worldwide, Holiday InnHotels is the most widely recognized lodging brand in the world. In fact, Holiday Innwas one of the first international hotel brands to establish a presence in China in 1984. Holiday InnHotels and Resorts provides the services that business travelers need, while also offering a comfortable atmosphere where all people can relax and enjoy amenities such as restaurants and room service, swimming pools, fitness centers and comfortable lounges. The casual atmosphere and amenities such as meeting and on-site business facilities, KidSuites rooms and, Kids Eat and Stay Free programs, demonstrate the long-standing commitment of Holiday Inn Hotels and Resorts to serving travelers and have helped to establish the brand as “America’s Favorite Hotel.” For more information about Holiday Inn and Holiday Inn Resorts, including IHG’s new vacation resort brand Holiday Inn Club Vacations, or to book reservations, call 1-800-HOLIDAY or visit www.holidayinn.com.
IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organization operating seven hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites® . IHG also manages Priority Club® Rewards, the world's first and largest hotel loyalty program with over 61 million members worldwide.
IHG is the world's largest hotel group by number of rooms and franchises, leases, manages or owns over 4,500 hotels and more than 666,000 guest rooms in 100 countries and territories, and has more than 1,100 hotels in its development pipeline.
IHG is committed to gender balance throughout its business. We aspire to continue retaining a minimum of 25% female representation on the Board.
InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales.
Visit www.ihg.com for hotel information and reservations and www.priorityclub.com for more on Priority Club Rewards. For our latest news, visit www.ihg.com/media, www.twitter.com/ihgplc or www.youtube.com/ihgplc.
Sherry Telford, Holiday Inn, email@example.com, +1(770) 604-2613
Sarah-Ann Soffer, Holiday Inn, firstname.lastname@example.org, +1(770) 604-2707