February 03, 2012 // Franchising.com // Fort Worth , TX - In observation for the upcoming annual World Cancer Day on Feb. 4, RadioShack Corp. announced a substantial increase in its total contributions to LIVESTRONG , reaching a yearly total of $5.7 million in 2011. RadioShack, in association with its customers and suppliers, has contributed more than $12 million since 2009 in support of programs and services by LIVESTRONG , the foundation that serves people affected by cancer and empowers them to take action against the world's leading cause of death.
RadioShack's contributions to LIVESTRONG result from a combination of customer donations at the point of sale in its company-operated stores and dealer locations nationwide, direct corporate donations and sales of LIVESTRONG -branded products, including the iconic yellow LIVESTRONG wristband. LIVESTRONG is the Company's primary philanthropic partner.
LIVE STRONG is the brand of the Lance Armstrong Foundation, created in 1997 by the cancer survivor and champion cyclist to serve people living with cancer. The foundation specializes in patient navigation services that help cancer survivors and their families overcome the insurance, financial, emotional and practical challenges that accompany a cancer diagnosis.
"Millions of our customers supported LIVESTRONG last year and I would personally like to thank them, as well as our associates, for their support," said Jim Gooch, president and chief executive officer for RadioShack Corp. "It's a privilege to work side-by-side with the LIVESTRONG team in their efforts to powerfully touch the lives of people fighting and beating cancer every day."
"RadioShack is a valued partner in our mission to inspire and empower people affected by cancer," said Doug Ulman, LIVESTRONG president and CEO. "We are grateful to RadioShack and the thousands of customers who made a difference through their direct contributions and the purchase of LIVESTRONG -branded products."
Customers who shop at RadioShack's 4,400-plus company-operated stores and participating dealer locations can contribute directly to LIVESTRONG by making a $1, $5 or $10 donation with their purchase or by buying a LIVESTRONG -branded product, including the yellow wristband.
In January, RadioShack introduced two exciting new exclusive products in association with LIVESTRONG , OtterBox ® and Monster. Like the iconic yellow LIVE STRONG wristband, these products provide a simple yet exciting new way for people to visibly join in the global fight against cancer. See radioshack.com or your nearby store for more information. A portion of the proceeds from the purchase of these and other LIVESTRONG products available at RadioShack benefit the Austin-based foundation.
RadioShack (NYSE: RSH) is a leading national retailer of innovative mobile technology products and services, as well as products related to personal and home technology and power supply needs. The Shack ® offers consumers a targeted assortment of wireless phones and other electronic products and services from leading national brands, exclusive private brands and major wireless carriers, all within a comfortable and convenient shopping environment. RadioShack employs approximately 33,000 people globally, including a team of friendly and helpful sales experts who have been recognized for delivering the best customer service in the wireless industry. RadioShack's retail network includes approximately 4,670 company-operated stores in the United States and Mexico, 1,490 wireless phone centers in the United States, and approximately 1,100 dealer and other outlets worldwide. For more information on RadioShack Corporation, please visit http://www.radioshackcorporation.com/; to purchase items online, please visit http://www.radioshack.com/. RadioShack ® and The Shack ® are registered trademarks licensed by RadioShack Corporation.
LIVE STRONG serves people affected by cancer and empowers them to take action against the world's leading cause of death. Created as the Lance Armstrong Foundation in 1997 by cancer survivor and champion cyclist Lance Armstrong, the organization is now known publicly by its powerful brand -LIVE STRONG -and is a leader in the global movement on behalf of 28 million people around the world living with cancer today. Originating with the iconic yellow wristband, LIVE STRONG has become a symbol of hope and inspiration to people affected by cancer around the world. Since its inception, the organization has raised $450 million for the fight against cancer. For more information, visit LIVE STRONG .org.