Tasti D-Lite And Planet Smoothie Launch “The Vow” Sweepstakes

Customers can register in stores and online for a chance to win movie tickets, posters and more.

February 03, 2012 // Franchising.com // Franklin, TN- Tasti D-Lite, the great-tasting, lower-calorie frozen dessert chain that recently acquired Planet Smoothie, has partnered with “The Vow”— in theaters February 10—for the Tasti D-Lite “The Vow” Sweepstakes. Customers will be able to register in participating Tasti D-Lite and Planet Smoothie locations and online at www.thevowgiveaway.com through February 14 for a chance to win a variety of prizes.

Prizes include movie posters, T-shirts and advanced screening passes. The grand prize winner will receive an all-inclusive seven night romantic getaway to RIU Palace Resort in Punta Cana, Dominican Republic with roundtrip airfare for two provided by Funjet Vacations. Winners will be selected via random drawing. NO PURCHASE NECESSARY. Open to legal residents of the 48 contiguous U.S. and D.C., 21 years or older. Void where prohibited.

Since its inception in 1987, Tasti D-Lite’s popularity has grown largely by word of mouth and has resulted in a huge base of raving fans who line up day and night to get their favorite guilt-free treat, available in more than 100 flavors. In 2008 the company launched its first franchise program. Since then, the company has grown to 60 locations across three countries and has already secured commitments to open more than 500 locations around the world in the coming years. In December 2011 Tasti D-Lite acquired Planet Smoothie which has more than 100 units in operation, mainly in Georgia and Florida. Over the coming months, Tasti D-Lite products will be added to select Planet Smoothie stores and likewise, Planet Smoothie menu offerings will be made available to Tasti D-Lite locations. The two brands are poised for growth throughout the U.S. and around the world with plans to build a global franchise network through a combination of single- and multi-unit franchises, area developers and international master franchises.

Tasti D-Lite, a pop culture favorite, has been featured in numerous movies and TV programs such as “30 Rock,” “Sex and the City,” “The Apprentice,” and most recently in “My Idiot Brother.”

About The VOW

Paige and Leo (Rachel McAdams and Channing Tatum) are a happy newlywed couple whose lives are changed by a car accident that puts Paige in a coma. Waking up with severe memory loss, Paige has no memory of Leo, a confusing relationship with her parents (Sam Neill and Jessica Lange), and an ex-fiancé (Scott Speedman) she may still have feelings for. Despite these complications, Leo endeavors to win her heart again and rebuild their marriage.

About Sony Pictures Entertainment

Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America, a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; home entertainment acquisition and distribution; a global channel network; digital content creation and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of entertainment in more than 140 countries. Sony Pictures Entertainment can be found on the World Wide Web at http://www.sonypictures.com.

Media Contact:

Sanderson & Associates, Ltd.
Courtney Thomas/Caitlin Varley
courtney@sandersonpr.comor/caitlin@sandersonpr.com
312-829-4350

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