ST. LOUIS--(BUSINESS WIRE)--Feb. 6, 2012-- Build-A-Bear Workshop®,the interactive entertainment retailer of customized stuffed animals, is opening a new store in Sinai Hospital in Baltimore, MD on Monday, February 27. Of the more than 400 operating locations around the world, this will be the second Build-A-Bear Workshop store located inside of a hospital.
“We are very excited to work with Sinai Hospital to bring Build-A-Bear Workshop to this unique location,” said Maxine Clark, founder and chief executive bear of Build-A-Bear Workshop. “When kids are sick or injured, making a new furry friend is a great way to take their mind off of their treatment and a teddy bear hug can help them feel better. We’re proud that Build-A-Bear Workshop can bring teddy bear hugs and a positive experience to the children of Sinai Hospital.”
When Guests visit the store, they will choose from a variety of animals to make. They stuff their new friend, give it a heart filled with wishes and make a personalized birth certificate. Guests can further personalize their new furry friend by recording their own message to add inside the stuffed animal and choose from a wide selection of unique fashions and accessories. The Build-A-Bear Workshop store at Sinai Hospital will offer a selection of clothing and accessories themed specifically to the medical center, including:
“We are pleased to welcome Build-A-Bear Workshop to Sinai Hospital,” said Neil Meltzer, Sinai Hospital President and Chief Operating Officer. “The furry friends made at Build-A-Bear Workshop will comfort our patients during times of illness and distress. We are excited to be working with Build-A-Bear Workshop to spread smiles throughout the hospital, to both our patients and their families, and the surrounding community.”
The vast majority of Build-A-Bear Workshop stores are located within shopping malls. Build-A-Bear Workshop also has nontraditional stores located within three Major League Baseball ballparks, a store at the St. Louis Zoo, the St. Louis Science Center, Orlando International Airport and within select Rain Forest Café® and T-Rex Café locations. The first Build-A-Bear Workshop store in a hospital opened in March 2011 at Cook Children’s Medical Center in Fort Worth, TX.
Build-A-Bear Workshop, Inc. is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. There are more than 400 Build-A-Bear Workshop stores worldwide, including company-owned stores in the U.S., Puerto Rico, Canada, the United Kingdom and Ireland, and franchise stores in Europe, Asia, Australia, Africa, the Middle East, Mexico and South America. Founded in St. Louis in 1997, Build-A-Bear Workshop is the leader in interactive retail. Brands include make-your-own Major League Baseball® mascot in-stadium locations, and Build-A-Dino® stores. Build-A-Bear Workshop extends its in-store interactive experience online with its award winning virtual world Web site at bearville.com™. The company was named to the FORTUNE “100 Best Companies to Work For®” list for the fourth year in a row in 2012. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $401.5 million in fiscal 2010. For more information, call 888.560.BEAR (2327) or visit the company’s award-winning Web site at buildabear.com®.
Sinai Hospital of Baltimore is a member of LifeBridge Health, a regional health organization, which includes Northwest Hospital, Levindale Hebrew Geriatric Center and Hospital, Courtland Gardens Nursing & Rehabilitation Center, and related subsidiaries and affiliates.
We would like to thank you for your interest in covering our business. As you write your story, we would ask that you use our full Name: Build-A-Bear Workshop® and that when referencing the process of making stuffed animals you use the word “make” not “build.”
Build-A-Bear Workshop is our well-known trade name and our registered trademark of Build-A-Bear Retail Management, Inc. Build-A-Bear Workshop® should only be used in capital letters to refer to our products and services and should not be used as a verb.
Source: Build-A-Bear Workshop, Inc.
Build-A-Bear Workshop, Inc.
Shannon Lammert, 314-423-8000, ext. 5379
Betsy Haley, 410-601-5529