LivHOME Announces Sale of New Franchise in Central Texas

Will Serve Municipalities in Travis County, Including Austin

Territory Is Home to More than 50,000 Seniors

Los Angeles, CA, February 7, 2012 -- LivHOME, Inc., one of the nation’s largest providers of professionally led at-home care for seniors, announced today that it has sold a new franchise in the Austin, TX area.

The franchise, based in Cedar Park, TX, will provide at-home care to seniors in Travis county. This large territory, which includes the city of Austin as well as the towns of West Lake Hills, Cedar Park, Lakeway and Northwest Hills, is home to more than 50,000 seniors ages 65 and older. The franchise is scheduled to open this spring and will be operated by Mark Stroinski.

“It’s a great privilege to be opening the new LivHOME franchise serving the Austin area. Having experienced first-hand the challenges of caring for an elderly loved-one, I’m a strong advocate of aging at home. I look forward to leveraging decades of eldercare and business management experience to help implement LivHOME’s professionally-led model and bring seniors the top-notch care, the quality of life and the dignity they deserve,” Stroinski said.

“We’re delighted to welcome Mark Stroinski to LivHOME. He brings a unique combination of business management and elder-care experience and is very enthusiastic about using his talents to help seniors in the Austin area. Mark’s proven managerial skills and passion for making a difference in people’s lives will be a valuable addition to the LivHOME franchise team,” said Mimi Zeller, senior vice president of franchising for LivHOME.

LivHOME franchises provide a high level of care for seniors who wish to remain in their own homes. All franchises are based on LivHOME’s professionally led model, in which each client’s care is overseen by a professional care manager trained in nursing, geriatrics or social work. This distinguishes LivHOME from others in the industry.

For more information about LivHOME’s franchise program, contact Mickey Goldkorn at 323-932-1320 or visit the LivHOME franchise website at

About LivHOME

LivHOME is one of the nation's largest providers of professionally led at-home care for seniors. The company is dedicated to finding solutions that enable older adults to remain in their homes as long as possible. LivHOME delivers high quality at-home care throughout California as well as Arlington, Va., Atlanta, Boston, Chicago, Denver, Houston, and Silver Spring, Md. LivHOME franchise locations are available across the U.S.

This information does not constitute an offer or sale of a LivHOME® franchise. The offer of a LivHOME franchise is by prospectus only. If you are a resident of California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, or Wisconsin or you seek to operate a LivHOME® franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements.


Sharon Bially
Vice President
Farrell Kramer Communications
Office: (508) 655-2676
Mobile: (774) 270-1293


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