McDonald’s Happy Meal to Feature Build-A-Bear Workshop Furry Friends

New Collection of Mini Plush Stuffed Animals Available for a Limited Time

ST. LOUIS--(BUSINESS WIRE)--Feb. 8, 2012-- Build-A-Bear Workshop®, the interactive entertainment retailer of customized stuffed animals, announced today the continuation of its relationship with McDonald’s through the McDonald’s Happy Meal program. From February 10 through March 8, a new collection of Build-A-Bear Workshop mini stuffed animals will be featured in the McDonald’s Happy Meal. Guests who purchase a Happy Meal during this time period will also receive a coupon for $10 off a purchase of $30 or more at Build-A-Bear Workshop.

This program marks the fourth collection of mini-plush Build-A-Bear Workshop furry friends to be featured in McDonald’s Happy Meals. Build-A-Bear Workshop began its relationship with McDonald’s in 2006 with the first-ever Happy Meal plush collection to feature removable, mix-and-match clothing. This year, Build-A-Bear Workshop created five special designs of mini t-shirts to go along with the mini-animals. Each week, a new mini t-shirt design will be made available at Build-A-Bear Workshop stores. Guests are invited to visit Build-A-Bear Workshop with the coupon found inside their Happy Meal to receive a free mini t-shirt for their new friend.

“We are thrilled to be included in McDonald’s Happy Meal again this year,” said Maxine Clark, Build-A-Bear Workshop founder and chief executive bear. “Our Guests will enjoy collecting these mini friends and dressing them up in true Build-A-Bear Workshop style.”

This new collection of eight mini printed animals, Build-A-Bear Workshop Little Hearts and Friends, was inspired by Build-A-Bear Workshop designs and previous furry friends. The collection includes:

  • Friendship Read Teddy®
  • Friendly Sweetheart Frog
  • Peace and Sweetheart Bear
  • Cinnamon Swirl Friendship Bunny
  • Endless Hugs and Friendship Teddy
  • Marble Sweetheart Monkey
  • Friendship Dimples Bear
  • Shaggy Sweetheart Pup

Each animal comes with a unique code that allows Guests to redeem a free virtual prize on Bearville.com, the Build-A-Bear Workshop online entertainment destination and virtual world and McWorld.com.

Build-A-Bear Workshop mini friends will be available in participating restaurants while supplies last.

About Build-A-Bear Workshop, Inc.

Build-A-Bear Workshop, Inc. is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. There are more than 400 Build-A-Bear Workshop stores worldwide, including company-owned stores in the U.S., Puerto Rico, Canada, the United Kingdom and Ireland, and franchise stores in Europe, Asia, Australia, Africa, the Middle East, Mexico and South America. Founded in St. Louis in 1997, Build-A-Bear Workshop is the leader in interactive retail. Brands include make-your-own Major League Baseball® mascot in-stadium locations, and Build-A-Dino® stores. Build-A-Bear Workshop extends its in-store interactive experience online with its award winning virtual world Web site at bearville.com. The company was named to the FORTUNE “100 Best Companies to Work For®” list for the fourth year in a row in 2012. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $401.5 million in fiscal 2010. For more information, call 888.560.BEAR (2327) or visit the company's award-winning Web site at buildabear.com®.

Parental permission may be required to access Bearville.com. Visit Bearville.com for details.

About McDonald’s

McDonald's USA, LLC, is the leading foodservice provider in the United States serving a variety of wholesome foods made from quality ingredients to more than 26 million customers every day. Nearly 90 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by local businessmen and women. Customers can now log online for free at any of the 11,500 participating Wi-Fi enabled McDonald's U.S. restaurants. For more information, visit http://www.mcdonalds.com, or follow us on Twitter (@McDonalds) and Facebook (Facebook.com/McDonalds) for updates on our business, promotions and products.

Source: Build-A-Bear Workshop, Inc.

Contact:

Build-A-Bear Workshop, Inc.
Shannon Lammert
314-423-8000, ext. 5379
Cell: 314-556-8841
shannonl@buildabear.com
or
Jill Saunders
314-423-8000, ext. 5293
Cell: 314-422-4523
jills@buildabear.com

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