February 13, 2012 // Franchising.com // Irvine, CA - As the fresh-squeezed juice wave continues to gain momentum across the country, big name brands are looking for ways to dive into the $50 billion health-and-wellness category. Irvine, Calif.-based Juice It Up!, a pioneer in the juicing industry, continues to ramp up efforts to increase awareness of their fresh-squeezed juice products and become a brand leader in health-conscious foods with the announcement of the “Taste the Squeeze” promotion.
The promotion will utilize various social media contests to engage customers such as photo captions and trivia questions on the company’s Twitter and Facebook pages. Daily giveaways to winners include a $5 gift card for a 16 ounce promotional drink such as fresh-squeezed Carrot Juice, Orange Juice, or the Sunrise Splash and Carrot Patch smoothies. Juice It Up! will give away $500 worth of drinks until the promotion ends on April 29. Juice It Up! can be found @livelifejuiced on Twitter or Juice It Up! on Facebook.
Since the first Juice It Up! opened in Brea, Calif., nearly 20 years ago, the franchise has grown to more than 90 locations stretching across California, Arizona, New York and Texas. Founded in 1995 by Larry Sidoti and Dan York, and now headed by principal owner, president and CEO Frank N. Easterbrook, Juice It Up! is on track to increase same store sales 9 to 11 percent in 2012, despite the recent economic downturn. For more information, visit www.juiceitup.com.
Sanderson & Associates, Ltd.