Veteran Franchise Consultant To Become New Board Of Trustees Member For IFA Educational Foundation

iFranchise Group Senior Advisor, Leonard Swartz, to Join Board at Annual IFA Convention

February 13, 2012 // // HOMEWOOD, IL – iFranchise Group (, a leading franchise consulting firm, proudly announced that Leonard Swartz, a Senior Advisor for the firm, has been named a Member of the Board of Trustees for the International Franchise Association’s Educational Foundation.

Mr. Swartz’s accepted nomination was first confirmed by John R. Reynolds, CFE and President of the IFA Educational Foundation, in the fall of 2011. Mr. Swartz will formally join the Board and begin a three year term at its next meeting, held during the IFA Annual Convention in Orlando, Florida this month.

According to the IFA website, the mission of the Educational Foundation, founded in 1983, is to advance franchising by increasing the knowledge and professional standards of all members of the franchising community, educating the next generation of franchising practitioners, increasing recognition of franchising's key role in the free enterprise system, and providing comprehensive information and research about important developments and trends in franchising.

During Mr. Swartz’s career of more than 48 years in franchising, he has worked or lived in over 45 countries, including the U.S., Canada, and the U.K. He has been the president of six different firms and a senior executive at four more, including prominent franchisors such as Dunkin’ Donuts, a temporary help division of Snelling & Snelling, ADECCO (Adia Services), Dunhill Personnel, Postal Instant Press (PIP Printing), Chicken Delight, and a division of ITT.

His specialty at the franchise consulting firm iFranchise Group is in Strategic Planning and International Development. Before joining iFranchise Group as a Senior Advisor and franchising consultant, Mr. Swartz also spent a decade heading the franchise consulting arm of Arthur Andersen, and was also an international franchising advisor at Horwath International. Mr. Swartz has provided franchise consulting services to dozens of large, multi-national companies, as well as to hundreds of smaller franchisors.

Mr. Swartz is originally from Boston and currently lives in New York with his wife, Brenda. He is a 1960 graduate of Northeastern University. A CPA and a Certified Franchise Executive, he is also a noted authority on franchising, both in the U.S. and internationally, and has authored numerous articles on franchising.

“We continue to be extremely proud to have Leonard on our team,” states iFranchise Group CEO, Mark Siebert. “This latest appointment by the IFA further highlights what an asset Leonard is to our group, and to the franchise community as a whole. We think Leonard will bring much value to the IFA’s Educational Foundation.”

Says Mr. Swartz, “I am honored to be joining the IFA’s Educational Foundation Board of Trustees, and look forward to continuing my work in franchising in this new and exciting role.”

About iFranchise Group

iFranchise Group (, is a leading franchise consulting firm that offers the skills of the nation's top professionals in franchise strategic planning, operations training and documentation, franchise marketing and sales, advertising fund management, franchise recruitment, and development of Internet-based applications for emerging and established franchise companies worldwide. Since its inception in 1998, iFranchise Group has dedicated its efforts to establishing long-term, strategic relationships with franchisors, both new and established, and other companies seeking consultative guidance with business expansion strategies. With a staff of franchise consultants with a combined 450+ years of experience in franchise development and implementation, iFranchise Group has worked with over 30 Fortune 2000 companies and with 98 of the world’s top 200 franchisors as rated by Franchise Times magazine. Clients include companies from the United States, Canada, as well as dozens of countries in Latin America, Asia, Europe, and the Middle East.


Ms. Judy Janusz
VP of Operations
iFranchise Group, Inc.
905 W. 175th Street, 2nd Floor
Homewood, IL 60430



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