Fresh Healthy Vending Turns Focus to Franchisee Services Following Record Sales Year
February 14, 2012 // Franchising.com // SAN DIEGO, CALIFORNIA - Traditional vending machines have taken a back seat to those stocked with healthy food options. As the war on obesity rages on, companies like Fresh Healthy Vending are helping people around the nation take matters into their own hands. As of the end of 2011, they have become one of the fastest growing and most successful franchise systems in the U.S., having sold 95 franchises representing over 1,200 locations throughout 50 states, Canada, and Puerto Rico which was massive growth for the company that started in May 2010.
“Fresh expects to double sales in 2012, with machine sales slated to top over 2,000 machines,” said Jolly Backer, CEO of Fresh Healthy Vending. “Fresh Healthy Vending has been at the forefront of virtually every innovation in the healthy vending industry over the past two years and has already come out of the gate ‘flying’ in 2012.”
Given the success the company has had outside of the U.S., throughout Canada and Puerto Rico, and given the tremendous response from other international markets interested in Fresh franchising, the company will be pushing marketing efforts overseas.
“Fresh intends on being not only the U.S., but the worldwide leader in healthy vending by the end of 2012,” added Backer.
For this year, Fresh Healthy Vending has also implemented new social networking campaigns, website improvements, and a new franchisee communications platform. All of these initiatives reflect their commitment to making the Fresh Franchisee experience collaborative and mutually beneficial for both the franchisor and franchisees.
As part of Fresh’s never-ceasing effort to improve all aspects of company service, Fresh has also appointed Destiny Olmstead to the position of Franchise Business Consultant. In this role, Destiny will work with all Fresh Franchisees on a daily basis to ensure that issues such as food deliveries, customer service, new product introductions and location development are being handled in the most efficient and timely manner.
Fresh Healthy Vending plans to be operating 50 of its own Fresh machines in the San Diego area by March, with plans to have up to 300 machines in operation by the end of 2012. This operation provides Fresh with a perfect “testing” ground for all new products, allowing them to recommend “best-selling” products to our franchisees, based on location type. The Fresh operation includes middle schools, high schools, offices, hospitals, military bases, health clubs and a variety of other locations. The operation also provides the technical department with a great testing environment for new machine innovations and testing of new machines that are in development at Fresh Healthy Vending.
Through a careful selection of the “best-selling” healthy drinks and snacks, a comprehensive franchise program and superior location development, Fresh Healthy Vending has developed a world-class brand - a brand that has earned national acclaim in the media and which successfully conveys our brand promise and commitment to quality and service to consumers, locations and our franchisee partners.
There has never been a more exciting time to become a Fresh franchisee and to be a part of one of the most dynamic and innovative franchise companies to come along in years.
About Fresh Healthy Vending
Based in San Diego, Fresh Healthy Vending is a company that started in 2010 and is revolutionizing vending machines by filling them with healthy, natural food options. Dubbed the "future of vending," they are leading the way in healthy food vending. Their machines offer 100-percent juices, fresh vegetables, fruits, smoothies, and yogurts. The Fresh Healthy Vending machines are franchised and are being placed in schools, offices and other locations throughout the country. To learn more about Fresh Healthy Vending, visit the website at www.freshvending.com.