LED Source® And Coemar Team Up To Award $20,000 For The Ledko Challenge
Cincinnati Shakespeare Company to Receive Lighting Makeover as Contest Winner
February 14, 2012 // Franchising.com // Wellington, Fla. - Cincinnati Shakespeare Company (CSC) of Ohio was named the grand prize winner Jan. 31 of the LED Source® LEDko Challenge, and will receive a complete LED lighting makeover worth $20,000. CSC was chosen among dozens of staging, education, studio, installation, and theater professionals throughout North America who participated in the contest by submitting a video of their lackluster lighting systems to be considered for a complete LED lighting upgrade. As the grand prize winner, CSC—which employs a resident ensemble of actors that put on nine main stage productions seen by more than 25,000 audience members each year—will have their aging, energy-draining stage lighting replaced with eight Reflection LEDko fixtures by Coemar, the sponsor of the contest.
The LEDko Challenge, which launched in October 2011, was created by LED Source in celebration of the launch of the new Reflection LEDko series by Italy-based Coemar—a world leader in lighting for the entertainment industry. As the exclusive distributor of Coemar LED products in North America, LED Source wanted to get the word out about the launch and award a deserving organization with the latest in LED profile technology.
“Although we received several outstanding video submissions, the group at CSC went above and beyond,” says Marcel Fairbairn, president and CEO of LED Source. “We can’t wait to deliver the new Reflection LEDko fixtures this month and show what a difference the right lighting can make in this setting.”
CSC was chosen as the winner among the top five finalists for their submission of a creative and humorous video demonstrating their “ancient” lighting system, which theater employees said often caused blackouts and delays during rehearsals and performances.
“Our current lights are basically the SUV’s of the lighting world,” said Brian Phillips, producing artistic director of the CSC. “We are so grateful for this opportunity, as it will change our lives and our art in a profound and meaningful way. The unique challenges of our theater space make CSC, LED Source and Coemar a perfect fit.”
Finalists were selected by a panel of experts made up of both LED Source and Coemar senior management, and the grand prize winner was chosen by fans on the Reflection LEDko Facebook page through a voting process. As the contest winner, power outages and outdated stage lighting will be a thing of the past for CSC, which has been producing classic Shakespeare performances since 1993 and educates more than 20,000 theater students annually through its educational outreach programs. LED lighting will allow CSC, which produces classic multi-scene adventure plays, to seamlessly transition from a battle scene to a banquet in the blink of an eye.
Reflection LEDko is a revolutionary new LED fixture and the first LED profile delivering both Soft Profile and Hard Edge Profile using mix and match optics. With this new technology, Coemar has created the first LED profile capable of projecting soft-edged profile light that can be used in the same way as traditional profiles and can obtain any color tone, shade and white light.
Applying the Reflection LED technology as a retrofit makes it possible to reduce energy consumption from 500-650 Watts to 150 Watts. The LED lamps last up to 50,000 hours without loss of brightness, thus eliminating maintenance costs associated with traditional profiles.
Because LEDs do not emit heat, Reflection LEDko is capable of utilizing images or gobos created with any standard printer and a transparency sheet. This technology allows users to project any image quickly and without cost, while also eliminating the entire gobo buying process, which was previously dependant on glass or metal patterns.
Reflection LEDko is one fixture that can virtually eliminate or significantly reduce all costs related to lamps, dimmers, scrollers, gel filters, heat, cabling, electricity and manpower. All LEDko series fixtures feature electronic 16-bit dimming, flicker-free operation with DMX controllable LED frequency from 500 to 5000 Hz and a bi-directional DMX512.
“We are thrilled to be able to provide CSC with the revolutionary Reflection LEDko LED profile fixtures, which enhance the stage experience by providing an energy and space-efficient lighting solution,” said Fausto Orsatti, vice president of sales and marketing at Coemar. “LED lighting will allow for more lighting versatility and no dimmers, resulting in a more streamlined stage production.”
The Reflection LEDko fixtures will debut on the CSC stage in time for either the late winter production of “Sense and Sensibility” or an early spring performance of “The Grapes of Wrath.” This is CSC’s first lighting upgrade in five years.
About LED Source®
Founded in August 2005 by Marcel Fairbairn, LED Source® is a national and international supplier of LED lighting that specializes in full-scale evaluations and retrofits through its Retrofit Division, in addition to providing consultation all the way through to supply on new projects within their Architectural and Entertainment Divisions. Additionally, the company launched a franchise program in October 2009 and expects to have a network of 150 franchise offices throughout North America within three years. For more information, please visit www.ledsource.com or the company’s blog at http://getleducated.wordpress.com.
Established in 1933 and based in Castel Goffredo, Italy, Coemar Spa is a world leader in lighting for the entertainment industry. The company also develops, manufactures and sells its products for architectural and commercial applications and guarantees pre-sale and after-sales services. At an international level, the company operates in five continents with a network of over 50 distributors. www.coemar.com.
About Cincinnati Shakespeare Company
Cincinnati Shakespeare Company is a professional theatre company dedicated to bringing Shakespeare and the classics to life for audiences of all ages. Located in the heart of downtown Cincinnati, CSC produces eight main stage productions each season at its home on Race Street. CSC employs a resident company of actors and artists who live and work in Cincinnati year-round, and performs on a Small Professional Theatre contract with Actors’ Equity Association. CSC’s current season is generously sponsored by The Otto M. Budig Family Foundation. Cincinnati Shakespeare Company receives operating support from The Ohio Arts Council and is supported, in part, by the generosity of thousands of individuals and businesses that give annually to ArtsWave, formerly the Fine Arts Fund. The season design sponsor is Judge Mark Painter. Creative Services are provided by Possible Worldwide. CSC is a 501 (c)(3) non-profit organization and all donations are tax deductible. For more information visit www.cincyshakes.com