United Supermarkets and Red Mango To Test In-Store Concept

Grocery chain will offer frozen yogurt treats for guests.

February 14, 2012 // Franchising.com // LUBBOCK, TEXAS – United Supermarkets has announced a strategic relationship with Red Mango, the #1 Zagat-rated frozen yogurt and smoothies chain in America, with plans to test a store-in-store concept offering healthy frozen yogurt and smoothies to its grocery guests.

United is slated to open its first Red Mango counter later this month at its Judge Ely Blvd. location in Abilene. Construction begins inside the store on Feb. 13.

This is the first Red Mango location in Abilene and the concept will be operated by Lubbock-based Beach Ventures, LLC. Buddy Beach is the franchisee holder for Red Mango and operates a full sized Red Mango location in Lubbock.

“We are pleased to team up with United Supermarkets in opening the Red Mango franchise in Abilene,” said Beach. “We are very proud of our healthy assortment of offerings and look forward to becoming a part of the Abilene business community.”

“We know frozen yogurt has become a popular family treat, and Red Mango is one of the healthiest in its category,” said Wes Jackson, chief merchandising officer for United Supermarkets, LLC. “Both United and Red Mango share a commitment to the health and wellness of our guests, so we feel this is a natural fit. We are excited to offer our guests a unique in-store experience with Red Mango.”

The Red Mango counter will also serve Arriba! coffee, United’s popular house brand.

“We believe Red Mango and Arriba! will both resonate with our Abilene guests and are delighted to be offering these new services,” said Jackson.

The Judge Ely Blvd. location also has housed a Sharky’s Burrito Co. location since 2006.

Red Mango serves uniquely delicious frozen yogurt that is all-natural, nonfat and low fat, gluten-free and packed with beneficial live and active probiotic cultures to help support a healthy immune and digestive system when consumed as part of a balanced diet and healthy lifestyle.

About United Supermarkets

Now in its 96th year of operation, United Supermarkets, LLC, is a Texas-based, family-owned grocery chain with stores in 30 markets across north and west Texas. A self-distributing company with its headquarters in Lubbock and distribution centers in Lubbock and Roanoke, United currently operates 51 stores under four distinct formats: United Supermarkets, Market Street, Amigos United and United Express.

About Red Mango

Red Mango, one of the fastest growing retailers of all-natural nonfat frozen yogurt and fresh fruit smoothies, opened its first U.S. store in July 2007 in Los Angeles, and has since celebrated more than 150 store openings across the U.S. Headquartered in Dallas, Red Mango serves uniquely delicious frozen yogurt that is all-natural, nonfat and low fat, gluten-free and packed with beneficial live and active probiotic cultures to help support a healthy immune and digestive system when consumed as part of a balanced diet and healthy lifestyle.

Red Mango is the first frozen yogurt retailer to earn the National Yogurt Association's Live and Active Cultures seal for meeting the required criteria for healthy frozen yogurt. More information about Red Mango is available at www.redmangousa.com

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