February 15, 2012 // Franchising.com // Boise, Idaho – Balihoo (www.balihoo.com), the premier provider of Local Marketing Automation (LMA) technology and services to national brands with local marketing needs, today announced the promotion of Shane Vaughan to the role of chief marketing officer. As Balihoo's first CMO, Vaughan will help guide the company's overall business strategy and lead an expanded marketing function, including branding, lead generation and digital marketing.
Vaughan also manages the Balihoo service teams providing marketing services to the company’s expanding list of national brand clients, including Kohler, Pearle Vision, Geico and 1-800-DOCTORS. Vaughan first joined Balihoo in 2007 as vice president of marketing, and has led the company's effort to help national brands raise visibility and increase sales through local dealers, agents, distributors, retailers and franchisees.
"Shane's proven leadership abilities and passion for marketing innovation, combined with a deep understanding of Balihoo's business and the market sector as a whole, make him uniquely qualified to take on the role of CMO," said Pete Gombert, founder and CEO of Balihoo. "We look forward to building on our significant company growth, and Shane's vision will continue to help Balihoo and our customers navigate the changing marketing landscape."
Vaughan is currently a nominee for the SEMPO Board of Directors where he intends to bring client-side perspective on the localization of digital marketing to help expand the organization's influence. SEMPO is the leading international organization for the search and digital marketing profession. He’s also a former Google Tech Council member, a 10-person advisory council chartered with providing search and internet marketing insight to Google.
Prior to Balihoo, Vaughan was global search engine marketing manager for Hewlett-Packard, setting the strategic direction and overall investment strategies for HP's significant worldwide annual search spend. He has also led business development, customer acquisition and marketing programs for businesses of all sizes including HP, Dailey & Associates Advertising, and Wirestone.
Vaughan added, "There are tremendous opportunities for national brands to develop and manage a local presence and particularly to use digital and search marketing strategies that enable customers to find them at the point of purchase. Working with the very talented people at Balihoo, I look forward to harnessing our best thinking and bringing innovative solutions to our national brand customers.”
Balihoo is the premier provider of Local Marketing Automation (LMA) technology and services to national brands with local marketing needs. By automating local marketing, Balihoo gives national brands unprecedented control over local marketing execution and the ability to control the customer experience closer to the point of purchase. Additional information about Balihoo is available at www.balihoo.com