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The Joint Corp. Announces the Awarding of Regional Developer in Atlanta

By: The Joint Corp. |  1 Shares     193 Reads

Massage Envy franchisee to Open 30 Clinics in City and Surrounding Counties

Scottsdale, Arizona - February 15, 2012 - The Joint Corp., a leading franchisor of chiropractic clinics announced today the awarding of the Atlanta region to Dr. Patrick Greco, a leading practicing chiropractor in the area for the development of 30 clinics in Atlanta and its surrounding counties.

A 1994 graduate of Seton Hall University with a Bachelor of Science degree in Health and Physical Education, Dr. Greco also earned a Doctor of Chiropractic from Life University in 1998. The owner of two Massage Envy clinics in the Atlanta area, one in Midtown Atlanta and one on Howell Mill Rd., Dr. Greco has always had a profound interest in the health and wellness industries. “The basis of chiropractic care is assisting the body as it naturally strives towards optimum health. This is an area of preventative health care that I not only find fulfilling, but also intriguing,” said Dr. Greco, who currently has a private practice, Midtown Place Chiropractic, since 2001.

Already familiar with the tremendous success of John Leonesio, Founder and former CEO of Massage Envy and current CEO of The Joint, Dr. Greco immediately became immersed with the business model of The Joint and knew he had found his next business venture. “With the continuous changes in the health care industry of steadily increasing deductibles and patient co-pays, decreased reimbursement to doctors and denial of coverage through third party administrators, it is making regular chiropractic care unattainable,” said Dr. Greco. “Under the astute direction of John Leonesio and his outstanding corporate team, they have finally built a brand within the chiropractic community that will enable the general public to benefit from affordable and convenient chiropractic care.”

The Joint currently has 146 clinics open or in development in Arizona, California, Louisiana, Texas, Colorado, Kansas, Nebraska, Florida, Georgia, North Carolina, Idaho, South Carolina, Nevada, New Mexico, Missouri and Utah and has 149 units under agreement with additional Regional Developers.

“Dr. Greco has displayed an acute awareness of the chiropractic care industry for many years and through his unequaled success with his Massage Envy locations, will be an outstanding addition to The Joint family,” said Leonesio. “His investment with the company as a practicing chiropractor displays an unshakable determination and loyal foresight into our future and enables us to continue with our strong growth.”

About The Joint Corporation

The Joint Corporation was founded in 1999 in Tucson Arizona, with a vision to transform the traditional and confusing concept of chiropractic care into a simple and affordable reality. Today, The Joint...the chiropractic place creates a new philosophy of chiropractic care where clients can utilize chiropractic treatment as an integral part of their health and wellness program. The Joint offers convenient and no appointments. For more information visit thejoint.com.

About John Leonesio

John Leonesio is a recognized expert in the health, wellness and franchise industry, with more than 40 years experience. In the 1970's, Mr. Leonesio co-founded Scandinavian Health Spa's, growing it from one club to 40 clubs before selling to Bally Health and Fitness in 1985. In 1990, he co-founded The Q, the Sports Club, growing it from one unit to 20 units in five years, before selling to 24 Hour Fitness. In 2002, Leonesio founded Massage Envy. In just 6 years, he took it from concept to a $300 million operation with more than 800 licenses awarded.

For more information contact: Barbara Carrera Holland at (602) 404.7561 or chmedia@cox.net

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