Coverall Health-Based Cleaning System® Announces bfw Advertising as Agency of Record

February 21, 2012 // // Boca Raton/Florida - Coverall Health-Based Cleaning System®, a leading franchisor of commercial cleaning companies, announced today that it has hired bfw Advertising as its new agency of record.

“bfw will be a key strategic partner as we continue to build our brand and provide business opportunities to franchisees,” said Diane Emo, Vice President of Marketing at Coverall. “We are thrilled to be working with the creative minds at bfw.”

Coverall’s franchisees owners use proven methods to reduce the risk of germ transmission and eliminate disease-causing pathogens. More than 9,000 entrepreneurs have joined the Coverall® System since 1985 and provide consistent, high-quality cleaning solutions for offices, child-care centers, educational institutions, health-care facilities, fitness centers and health clubs.

“Our creativity and experience with growing franchise-based businesses, combined with Coverall’s energy and business acumen, can only lead to good things,” said Christian Boswell, President of bfw Advertising.

Coverall promotes economic growth and independence for a diverse group of business owners, and continues to be honored as one of the top franchises for Hispanics, minorities, and military veterans.

About Coverall Health-Based Cleaning System®

Founded in 1985, Coverall Health-Based Cleaning System® is one of the world’s leading franchisors of commercial cleaning businesses with a worldwide network of more than 90 Support Centers and 9,000 franchisees. Franchisees currently service nearly 50,000 customers in more than 90 metropolitan areas. Coverall Health-Based Cleaning System is revolutionizing the commercial cleaning industry with its science-based cleaning processes and procedures designed to reduce cross-contamination and aid infection control. For more information, visit


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