easyhome Ltd. Announces the Grand Opening of a New Franchise Store in Etobicoke, Ontario

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MISSISSAUGA, ONTARIO--(Marketwire - Feb. 17, 2012) - easyhome Ltd. (TSX:EH), Canada's largest merchandise leasing company and a growing provider of financial services, is pleased to announce the opening of a new easyhome franchise store in Etobicoke, Ontario on Saturday, February 18th at 10am. This location was previously operating under the banner of Your #1 Rent To Own and has now been completely transformed into an easyhome store. It is conveniently located at 2869 Lakeshore Boulevard; the store features the latest in furnishings, appliances, electronics and computers through a lease-to-own program.

To celebrate, easyhome's Vice President of Franchising, Steve Green and store owner and operator Bill Longlade will officially open the easyhome store in Etobicoke to the community with a ribbon cutting ceremony and grand opening festivities including free refreshments and raffles.

Bill began his career in the leasing industry more than 25 years ago as a General Manager of a privately owned leasing company. Seven years later, he was recruited by Rent-A-Center as a Store Manager trainee, where he quickly delivered outstanding store results and service to his customers, earning him a promotion to Regional Manager and then to Vice President of Operations.

In 2000, Bill decided to take his experience and passion for the industry and open his own store "Your #1 Rent To Own", serving Etobicoke and surrounding areas for the last 11 years. When asked to become an easyhome Franchisee, Bill's response was "I have enjoyed the independence but miss the people and being part of a large corporation. This is a great opportunity and I look forward to the challenge ahead."

David Ingram, President & CEO of easyhome Ltd. "We are pleased to welcome Bill, his team and customers to the easyhome family. I am confident that Bill and his team will continue to offer excellent customer service to this community under the easyhome banner. I would like to thank everyone in Etobicoke and surrounding areas for welcoming us into their neighbourhoods and homes."

About easyhome Ltd.

As of February 13th, 2012, easyhome Ltd. has 260 stores, including 48 franchised/licensed locations. The Company also operates 85 easyfinancial kiosks within existing easyhome stores, two stand alone easyfinancial locations and one national loan office. easyhome Ltd. is Canada's largest merchandise leasing company and the third largest in North America, offering top quality, brand-name household furnishings, appliances and home electronic products to consumers under weekly or monthly lease agreements through both corporate and franchise stores. In addition, the Company offers a variety of financial services, including personal loans and prepaid cards through its easyfinancial Services business. easyhome Ltd. is listed on the TSX under the symbol "EH". For more information, visit www.easyhome.ca / www.easyhome.us.

Contact:

easyhome Ltd.
David Ingram
President and Chief Executive Officer
(905) 272-2788

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