February 21, 2012 // Franchising.com // TAMPA, FL – North America’s iconic sports pub franchise made famous by its signature Buffalo-style chicken wings and community activism, announced today the signing of a master franchise agreement with ‘Food Fabulous’ to open five restaurants in Qatar over the next 10 years. Beef 'O' Brady's milestone arrangement comes on the heels of additional LOI’s to further develop the brand abroad in Oman, Kuwait, Morocco, Jordan and Lebanon.
“From the food to the atmosphere, Beef 'O' Brady's has always had universal appeal, and that’s why we’re confident the brand will receive a glowing ovation in Qatar,” said Chris Elliott, CEO of Beef 'O' Brady's. “Our agreement with Food Fabulous will expand the brand’s appeal to an entirely new region, and we’re thrilled to partner with one of the fastest-growing food and beverage companies in the Middle East.”
Food Fabulous, a Qatar-based company that buys, operates and manages specialized food and beverage franchises, plans to open its first Beef 'O' Brady's location by November 2012. While exact locations have not been identified to date, executives with the company are currently scouting ideal real estate locations in Doha, Al Wakra, etc.
“Our main objective is not to sacrifice on location for the sake of a quick opening,” said Salma Maher, CEO of Food Fabulous. “There is a large demand for quality family casual restaurants in Qatar, and we’re honored to partner with one of the pioneers of the industry.”
Like all domestic Beef 'O' Brady's locations, the Qatar locations will put a major emphasis on community outreach. Since the company’s inception, each Beef 'O' Brady's has been committed to strengthening local ties through philanthropic partnerships and volunteerism.
Tampa-based Beef 'O' Brady's made headlines in January 2012 by signing its first overseas development agreement in the Kingdom of Saudi Arabia and Bahrain. As Beef’s sets its sights on further international development in such countries as Greece, Dubai, Canada, and Mexico, executives with the company are taking a careful approach to finding additional area developers and master franchise partners with business savvy, tenacity and a readiness to reinvest in their communities.
Beef 'O' Brady's is a national franchise of family sports pubs that achieves its success by building relationships with the local schools, youth sports leagues, and other community organizations in each and every Beef 'O' Brady's neighborhood market. The "kid appeal" of this unique concept is reinforced by a very moderately priced kids menu and video games. Ironically, despite what the name implies, Beef 'O' Brady's is actually best known for its Buffalo-style chicken wings. The company, headquartered in Tampa, Fla. has more than 210 locations in 22 states. Visit www.beefobradysfranchise.com for more information.
Fishman Public Relations