Krispy Kreme to Launch 75th Birthday Celebrations with Daytona Unveiling and Sweet Reveal

Fan Event to include games, giveaways, special appearances and a Surprise 75th Birthday reveal

WINSTON-SALEM, N.C., Feb. 20, 2012 // PRNewswire // -- At 8am on February 23, Krispy Kreme Doughnuts will launch its 75th Birthday celebrations with the revealing of a Sweet Surprise for its fans, and the unveiling of the newly branded #2 Krispy Kreme Race Car at Krispy Kreme, 980 International Speedway Blvd, Daytona Beach, Florida, 32114.

On February 8, Krispy Kreme announced its partnership with Coulter Motorsports and sponsorship of Gray Gaulding, just weeks before the championship winning driver's fourteenth birthday. In addition to racing #2 in 16 Super Late Model South Races, Gray and # 2 will make several personal appearances at Krispy Kreme Shops and events in the Southeast.

"We love the youthful spirit, humility, fun, respect and focus Gray shows as he continues to pursue his dreams," says Dwayne Chambers, Chief Marketing Officer for Krispy Kreme. "We believe he can be an inspiration to people young and old about daring to dream and reaching those dreams. Ultimately, we feel that Gray will do a great job of representing the brand and communicating our purpose of touching and enhancing lives through the joy that is Krispy Kreme."

"We strive to impact not only our fans lives, but also our young drivers' careers by creating lasting memories on and off the track," explains Coulter Motorsports owner, Joe Coulter. "We are very excited about building upon this new venture with Krispy Kreme and Gray Gaulding, as our goal has always been to create lasting family memories, be a force to be reckoned with on the race track and win races for our team."

NASCAR Sprint Cup Series driver Kevin Harvick is largely responsible for Gaulding's success to date. Gaulding was a developmental driver with Kevin Harvick Incorporated in 2011 and learned a lot from the company owners. Visit KrispyKreme.com/racing for a list of Gray's current titles, stats and 2012 PASS South race schedule.

July 13, 2012 marks Krispy Kreme Doughnuts' 75th year of sharing delicious treats and creating joyful memories. The international sweet treat retailer will reveal its celebration plans at a festive fan event at the Krispy Kreme Shop in Daytona, Florida.

In addition to an 8am unveiling, reveal, and meet and greet with #2 car driver Gray Gaulding and a number of racing legends, there will be special activities, games and giveaways throughout the day.

Fans who arrive at the event between 7:30am and 8:00am will receive One Free Original Glazed Doughnut, while supplies last.

7:30 a.m. – 8:00 a.m.

FREE Doughnuts - (one per person, while supplies last.)

8:00 a.m. – 9:00 a.m.

Special Unveiling Celebration, including #2 Krispy Kreme Race Car

9:00 a.m. – 10:00 a.m.

Gray Gaulding Autograph Session

Noon – 12:30 p.m.

FREE Doughnuts - (one per person, while supplies last.)

12:30 p.m. – 5:00 p.m.

Fun Activities, Drawings and Giveaways

Fans of Krispy Kreme can get event details, photos and live updates on the event and reveal throughout the day on the Daytona Event Facebook Page and #Krispykreme.com/racing on Twitter. Find out more at www.krispykreme.com/racing.

About Krispy Kreme

Krispy Kreme is an international retailer of premium-quality sweet treats, including its signature Original Glazed doughnut. Headquartered in Winston-Salem, N.C., the Company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Today, Krispy Kreme can be found in approximately 660 locations around the world and approximately 10,000 grocery, convenience and mass merchant stores in the U.S. Krispy Kreme Doughnuts, Inc. (NYSE: KKD) is listed on the New York Stock Exchange. Visit us at www.KrispyKreme.com.

SOURCE Krispy Kreme Doughnut Corporation

Contact:

Lafeea Watson
PR and Media Manager
(O)+1-336-726-8878,
(C)+1-336-926-2353
lwatson@krispykreme.com

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