Sheraton Hotels is Giving Starwood Preferred Guest Members 1,000 More Reasons to Experience Sheraton Club

For a Limited Time Only Members Can Earn 1,000 Bonus Starpoints® on Sheraton Club Stays

STAMFORD, Conn.--(BUSINESS WIRE)--Feb. 21, 2012-- Sheraton Hotels & Resorts is giving Starwood Preferred Guest members 1,000 reasons to experience Sheraton Club, one of the brand’s most popular signature amenities. Beginning today, Starwood Preferred Guest members can earn 1,000 bonus Starpoints® on every Sheraton Club stay from February 21 through May 31, 2012. Sheraton Club guests enjoy seven-day a week access to the club lounge with complimentary breakfast, all-day snacks and beverages and more.

As business travelers continue to return to the road en masse they will find the newest portfolio of Sheraton Club Lounges in the brand’s history. Recently, Sheraton Hotels and its owners invested more than $100 million into upgrading 120 club lounges around the world, including flagship properties such as Sheraton Waikiki, Sheraton Denver, Sheraton Centre Toronto, Sheraton Hong Kong, Sheraton Boston, Sheraton Buenos Aires and Sheraton Edinburgh. In addition, Sheraton Club lounges brand-wide are now open seven days a week in response to increased demand from premium corporate and leisure guests.

“At a time when our competitors have scaled back their offerings, Sheraton has done the opposite. We invested more than $100 million to significantly enhance Sheraton Club around the world in order to deliver a superior lounge experience for our guests, “said Hoyt Harper, Global Brand Leader, Sheraton Hotels & Resorts. “We wanted to introduce an exclusive offer for our Starwood Preferred Guest members so they can experience firsthand the benefits of Sheraton Club.”

Sheraton Club is consistently rated as one of the top two benefits of staying at Sheraton by Starwood Preferred Guest members, who account for half of all Sheraton hotel bookings. SPG Platinum members have automatic access to Sheraton Club as part of their benefits and 50% of Sheraton loyalists like the option of paying a premium for the Sheraton Club experience, which is available for an average of $75 extra per night. Sheraton boasts a greater percentage of hotels with club lounges than its rivals and all its club lounges are open 24-hours, seven days a week, with the majority offering spectacular views in addition to amenities like complimentary breakfast, afternoon hors d’oeuvres, beverage service, flat-screen television, Wi-Fi, a selection of daily newspapers and more.

The Sheraton Club special offer is valid at more than 300 participating Sheraton hotels and resorts around the world. Please visit sheraton.com/club to book or for more information.

Starwood recently announced new benefits that make its award winning SPG loyalty program the richest elite program in the industry. With the new SPG enhancements, the more members stay, the richer it gets with more points, first of its kind benefits such as confirmable 24-hour check-in, the addition of lifetime status, access to a dedicated Starwood ambassador, confirmable upgrades and free breakfast.

About Starwood Preferred Guest

The SPG program’s breakthrough policy of No Blackout Dates at the world’s most sought after collection of hotels, reinvented the hospitality loyalty program when it launched in 1999. By creating a program centered on its members, SPG has developed the most passionate and knowledgeable membership base in the hotel loyalty space. Through its use of new technologies and innovative channels such as SPG.com, SPG.com/stayconnected, SPG.com/flights and others, SPG continues to innovate and lead the industry. By offering No Blackouts on standard rooms at over 1,000 hotels and resorts in nearly 100 countries, No Blackouts on hundreds of airlines, and once in a lifetime experiences available through SPG Moments at spg.com/moments, the program has proven to be a big draw for the world’s most frequent travelers, and a significant competitive advantage for Starwood. For more information about Starwood Preferred Guest please visit SPG.com.

About Sheraton Hotels & Resorts

Sheraton helps guests make connections at more than 400 hotels in 70 countries around the world and recently completed a $6 billion global revitalization and is now in the midst of a $5 billion global expansion over the next three years. Sheraton is owned by and is the largest and most global brand of Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT), one of the leading hotel and leisure companies in the world with 1,090 properties in 100 countries and territories with 154,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft® and Element SM. The company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.

Source: Starwood Hotels & Resorts Worldwide, Inc.

Contacts:

Starwood Hotels & Resorts
Nadeen Ayala, 203-351-2542

Nancy J. Friedman PR
Michelle Turli, 212-228-1500

 

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