February 21, 2012 // Franchising.com // RICHARDSON, Texas – Wingstop set a new company record earlier this month, selling 5.6 million wings on Super Bowl Sunday – a 12 percent increase over 2011.
This marked the 12th straight year Wingstop set a sales record on the day of the Super Bowl. In addition, Wingstop’s same store sales are currently up 11.7 percent for the year-to-date.
“If you were to place 5.6 million wings end-to-end it would stretch over 300 miles – that’s how many wings we sold on Super Sunday,” said Wingstop CEO Jim Flynn.
This year guests also took advantage of the Wingstop online ordering system and phone app, some placing orders up to a full week in advance of their Super Bowl parties.
“It’s a huge testament to the Wingstop team that we were able to move 5.6 million wings out our doors in one day,” added Flynn. “Our staff is one of the most dedicated, service-oriented and friendly in the restaurant business."
Headquartered in Richardson, Texas, Wingstop has 500 restaurants open across the United States and Mexico. The Wingstop menu features 10 wing flavors including Original Hot, Cajun, Atomic, Mild, Teriyaki, Lemon Pepper, Hawaiian, Garlic Parmesan, Hickory Smoked BBQ and the newest offering, Louisiana Rub. Wings are made fresh, cooked-to-order and customers can also choose from homemade side dishes including Wingstop’s award winning fresh-cut seasoned fries. Wingstop has experienced eight consecutive years of positive sales increases, was named a Top 10 Best Franchise Deal by QSR magazine, was crowned Wing King at the National Buffalo Wing Festival and has been voted ‘best wings’ in markets across the country. Troy Aikman, three-time Super Bowl champion and Hall of Fame quarterback, has served as the chain’s national spokesman since 2003 and recently joined the Wingstop Board of Directors. Wingstop was acquired in 2010 by Roark Capital Group, an Atlanta-based private equity firm that specializes in business and consumer service companies with attractive growth prospects and revenues ranging from $20 million to $1.0 billion. For more information visit wingstop.com, wingstopfranchise.com or facebook.com/Wingstop.
BizCom Associates PR