Bach to Rock's McLean Location Celebrates Launch of Beat Refinery

Bach to Rock's McLean Location Celebrates Launch of Beat Refinery

World Famous DJ Enferno On Board to Teach Next DJ Superstars

MCLEAN, Va., Feb. 22, 2012 // PRNewswire // -- Bach to Rock (B2R), America's music school for students of all ages, will celebrate the launch of Beat Refinery at its McLean, Virginia school on Wednesday, February 29, 2012 from 6:00 p.m. until 8:00 p.m. Beat Refinery is the mid-Atlantic's premier DJ school dedicated to teaching every aspect of the craft, combining traditional methods with the latest technology. DJ Enferno, Madonna's tour DJ, DMC World Vice Champion, and creator of the Live Remix Project, has signed on to be the featured head instructor of Beat Refinery at B2R McLean. To mark the official launch, B2R McLean will host an open house party featuring musical performances, guided tours of the state-of-the-art facility, and Q&A sessions with staff members.

"I've had the pleasure of learning most of the things I know about DJing from DJ Enferno, one of the best in the industry," said DJ Geometrix, co-founder and director of the Beat Refinery. "I'm excited that he's joining the Beat Refinery family and I can't wait for him to share with our students the same wisdom and knowledge he's given me throughout my career."

Beat Refinery offers a wide range of class levels, from novice to seasoned performer. Classes focus on skill sets including how to beat match, scratch, drop mix, create mash-ups, mix and blend, record multi-track mixes, and produce. The facility is also stocked with some of the industry's most sophisticated turntables and mixers. Local McLean families and future DJ superstars can experience the excitement firsthand when the new semester of classes start Monday, March 5, 2012.

"We are so pleased to introduce Beat Refinery at our McLean school," said Brian Gross, president of Bach to Rock. "With today's popular artists such as Lady Gaga, Bruno Mars and LMFAO relying heavily on the skills of superstar DJs, interest in learning how to DJ is at an all-time high. We're excited to help train some of tomorrow's biggest hit makers and provide a creative outlet for students of all ages interested in creating their own sound."

Last month, Bach to Rock announced plans to expand nationwide by offering franchise opportunities to qualified candidates. This is an opportunity for entrepreneurs to build a business that is dedicated to helping children, seniors and adults learn to play the music they love. B2R is currently seeking candidates to open franchise locations in the Mid-Atlantic region, from New Jersey to North Carolina, and plans to broaden its efforts into markets across the country.

Individuals seeking to own and operate a Bach to Rock should posses a minimum net worth of $600,000 and liquid assets of at least $100,000. To fuel B2R's growth, the company is seeking qualified franchise candidates with strong management or business backgrounds. While music experience or ability is not necessary, candidates should be able to build a strong team of committed musicians to ensure the school's success.

To learn more about ownership opportunities with Bach to Rock, contact Ralph Rillon, Vice President of Franchise Development for Bach to Rock toll-free at 855-B2R-7570 (1-855-227-7570) and, or

For more information on Beat Refinery, please visit

About Bach to Rock

Bach to Rock is a music education school for students of all ages from early childhood through high school and beyond. The B2R method is based on the belief that learning music is fun and students learn best when they play music they enjoy. Weekly ensemble instruction and jam sessions lead to public concerts, Battle of the Bands and recording sessions in B2R's professional recording studios. B2R builds technique, fosters teamwork and enhances self-esteem through private lessons, band instruction, and public performance. B2R schools are currently located in Maryland in Bethesda and Gaithersburg, and in Virginia in McLean, Herndon, Lansdowne and South Riding. For more information, visit

About Cambridge Information Group (CIG)

CIG, the investment firm that owns Bach to Rock, is primarily focused on education, research and information services companies. Founded in 1971, CIG continues under the same family stewardship today, with a focus on building companies for long-term success. Headquartered in New York, NY and Bethesda, Maryland, CIG's operating companies employ more than 2,100 people in offices around the world. For more information, visit


Carolyn Popescu
Fish Consulting

SOURCE Bach to Rock



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