Holiday Inn Continues Expansion in Argentina
Holiday Inn Buenos Aires-Ezeiza Airport Opens
February 27, 2012 // Franchising.com // MIAMI – IHG (InterContinental Hotels Group), [LON: IHG, NYSE:IHG (ADRs)], Latin America’s most experienced international hotel company announced on February 24, 2012, the opening of the new Holiday Inn Buenos Aires-Ezeiza Airport in Argentina. It is IHG’s tenth property in the country, across four brands – InterContinental® Hotels & Resorts, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts and Holiday Inn Express®.
The new-build, seven-story hotel, owned and managed by Granados Hermanos SRL, under a license agreement with a company in the InterContinental Hotels Group, features 114 guestrooms and complements IHG’s existing properties in Buenos Aires, including the InterContinental Buenos Aires, InterContinental Nordelta-Tigre Buenos Aires Hotel Residences & Spa and the Holiday Inn Express Puerto Madero. The hotel is located at Martin Miguel de Guemes 4718 (Autopista Riccheri KM 20), adjacent to one of the country’s major thoroughfares. The Holiday Inn Buenos Aires-Ezeiza Airport is the closest hotel to the Ezeiza International Airport, the nation's largest airport.
“We are extremely pleased to welcome the Holiday Inn Buenos Aires-Ezeiza Airport to the Holiday Inn family of hotels,” said Alvaro Diago, COO, IHG, Latin America and the Caribbean. “Development in Buenos Aires is important in expanding our Holiday Inn consumer base and strengthening our presence across Argentina. We are committed to advancing IHG multi-brand expansion plans in the country and Latin America as a whole.”
The new hotel includes features in keeping with the $1 billion Holiday Inn relaunch, the largest project of its kind in the history of the hospitality industry. First announced in 2007, the relaunch program creates a more contemporary brand image as part of the drive to increase quality and consistency across the global portfolio. The program focuses on arrival and welcome services, guestroom and guest bath comfort and a redesigned logo and signage.
The hotel boasts a contemporary design and decor and is connected to El Mangrullo, an iconic Argentinean restaurant renowned for its local cuisine and its celebrity clientele. The property also features an array of on-site amenities, including five elegantly designed meeting rooms, totaling 4,000 square feet. The hotel offers two restaurants, Don Julio, open for breakfast, and La Bodega, open for lunch and dinner. The Holiday Inn Buenos Aires Ezeiza Airport also includes a business center, a fitness center and a state-of-the-art spa.
Holiday Inn guestroom accommodations feature comfortable double, queen or king-sized beds, cable television, hairdryer, coffee maker, safe box, iron and ironing board. Guest beds are made using crisp, white bedding with pillows that come in two comfort levels: “soft” and “firm.” Bathrooms include new amenities and a specially designed showerhead that offers superior pressure, as well as a signature shower curtain with curved rod. Guestrooms provide a work desk and ergonomic chair, data ports and in-room check-out capabilities. Complimentary wireless high speed Internet access is also available throughout the hotel, including the guestrooms.
“Holiday Inn hotels are specifically designed for business and family oriented leisure travelers in need of a full-service lodging experience," said Ricardo Lopez, vice president, Sales & Marketing, IHG, Latin America and the Caribbean. “The Holiday Inn Buenos Aires Ezeiza-Airport is a great representation of what Holiday Inn affords its guests in terms of high standards of service, superior accommodations and a convenient location. We have confidence that the hotel’s strong value proposition will resonate well within the market.”
"We are excited to open this Holiday Inn in Buenos Aires," said Barbara Granados from Granados Hermanos SRL. "Holiday Inn is a continuously growing, internationally-recognized brand, and we are confident of its success in the flourishing Argentinean hospitality market.”
Argentina, with one of the largest economies in Latin America and a leading global agricultural supplier, experienced strong growth in 2010 and 2011. With a population of more than 41 million, the country’s economic environment is currently one of the most attractive in the region. In the tourism and hospitality front, Argentina’s cultural traditions, natural beauty and business opportunities have made it an increasingly popular travel destination. Buenos Aires, regarded as the “Paris of South America,” offers plenty of attractive options to its visitors ranging from beautiful architecture, exquisite cuisine and legendary nightlife.
IHG has nearly 200 hotels in Mexico, Central and South America and the Caribbean combined, and has been serving Latin America for 65 years. IHG has hotels situated in nearly every key market throughout Latin America and the Caribbean.
Holiday Inn hotels participate in IHG’s guest loyalty program, Priority Club® Rewards, the industry’s first and largest guest loyalty program with more than 63 million members globally. Priority Club Rewards membership is free and guests can enroll by logging onwww.priorityclub.com, calling 1-888-211-9874 or by inquiring at the front desk of this hotel or any of IHG’s nearly 4,400 hotels worldwide.
About IHG (InterContinental Hotels Group)
IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation operating seven hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®. IHG also manages Priority Club® Rewards, the world’s first and largest hotel loyalty programme with over 63 million members worldwide.
IHG franchises, leases, manages or owns over 4,400 hotels and more than 658,000 guest rooms in nearly 100 countries and territories, and has more than 1,100 hotels in its development pipeline.
IHG expects to recruit around 90,000 new people worldwide across its estate over the next few years and is committed to gender balance throughout its business. We aspire to continue retaining a minimum of 25% female representation on the Board.
InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales.
Visit www.ihg.com for hotel information and reservations and www.priorityclub.com for more on Priority Club Rewards. For our latest news, visit www.ihg.com/media, www.twitter.com/ihgplc or www.youtube.com/ihgplc.
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