February 27, 2012 // Franchising.com // Anaheim, Calif. - Yogurtland, the leading self-serve frozen yogurt provider in the U.S., announces the recent hire of Tony Ozelis as director of real estate for the East Coast. Ozelis, a native of Long Island, has more than 25 years of experience working in franchise real estate in the East Coast region. With a primary focus on New York and New Jersey, the first objective on Ozelis’ radar will be to help the franchise system expand, with plans to open 20 new stores throughout the East Coast by June of this year.
As the real estate developer responsible for bringing franchise giant 7-11 to New York City for the first time in 2005, Ozelis brings an impressive franchise real estate background to Yogurtland. His career began in 1985 when he worked for Pizza Hut, Inc. as a senior real estate representative. Ozelis later became the real estate manager for Boston Market (which was known as Boston Chicken at the time), before he joined Best Friends Pet Resorts, a national pet care chain, as the national director of real estate. He was later recruited by Wendy’s International where he oversaw franchise development for the state of New York.
As part of Yogurtland’s plan to expand to more than 1,000 total locations by the end of 2017, Ozelis will focus on expansion in the Tri-State area surrounding New York City.
“I’m looking forward to joining the Yogurtland team and helping the company achieve its goals for franchise growth on the East Coast,” Ozelis said. “This is an exciting time for Yogurtland and I’m hoping to lend my expertise in real estate selection and franchise development to the continued expansion of this brand across the country and beyond.”
Outside of the Tri-State Area, Yogurtland’s growth is focused on existing markets in Texas (Dallas-Fort Worth, Houston and Austin), Atlanta, Portland and Seattle. Targeted new markets include Chicago, Alabama, Maryland, New Mexico, North Carolina, South Carolina, Tennessee and Virginia. Growth will come from a combination of single and multi-unit operators. Restaurant, food service or retail experience is a plus, but is not required.
Founded by Phillip Chang in 2006, Yogurtland is recognized as a leader in the self-serve frozen yogurt sector. Yogurtland stores feature 16 original sweet and tart flavors of self-serve frozen yogurt from a rotating menu of more than 50 selections that include both classic and exotic flavors, including no sugar added choices. Customers become the architect of their frozen yogurt creation by mixing and combining flavors and topping their yogurt with a choice of over 35 toppings that include fresh fruits, nuts, cereals, candy and much more. Price is determined by the total weight of the customer’s cup. Yogurtland has over 170 locations throughout the U.S., Mexico and Guam. The company expects to have 75 additional locations either open or in development by the end of 2012, expanding to more than 1,000 total locations by the end of 2017. For more information, visit www.yogurt-land.com.
Sanderson & Associates, Ltd.