ERA Real Estate Launches YouTube Channel to Extend Online Reach of Agents and Listings
February 28, 2012 // Franchising.com // PARSIPPANY, N.J. - ERA Real Estate, a global real estate franchisor, today announced the launch of its branded YouTube channel www.youtube.com/ERA. Featuring more than 40,000 property videos, the channel provides ERA® brokers and agents with an additional marketing platform that optimizes search results for each listing. Enhanced SEO is also complemented by comprehensive search and display ad campaigns.
Additional video content provides homebuyers and sellers with answers to frequently asked questions, while also offering insight into real estate as a career.
“The launch of ERA Real Estate’s YouTube channel complements our existing social media platforms and provides a valuable content-rich video experience for consumers that significantly enhances the brand’s online marketing strategy,” said Anne Blumenstein, vice president of marketing for ERA Real Estate.
Videos for each listing are produced at no charge to brokers and agents through an affiliation with Real Biz 360. Each video listing is tagged with a detailed description as well as the city, state and ZIP code and a link to the property listing page on the brand’s website.
Listing agents can use this video as the virtual tour on their property listing page, saving the expense of creating one through an outside vendor.
In addition, the “ERA Network” tab on the YouTube channel allows ERA professionals to post their own videos to take advantage of the global brand’s online reach.
About ERA Real Estate
ERA Real Estate is an innovative franchising leader in the residential real estate industry with 40 years experience in developing consumer-oriented products and services. The ERA® network includes approximately 30,000 brokers and sales associates and approximately 2,500 offices throughout the United States and 34 countries and territories. Each office is independently owned and operated. ERA Real Estate is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services. ERA Real Estate information is available at: ERA.com.