Wok Box Announces New Key Operational Hires

New key appointments in Canada's predominant Asian quick service restaurant finalized to reinforce active growth.

Surrey, BC (PRWEB) February 29, 2012 - Canada's predominant Asian quick service restaurant is pleased to announce the appointment of a Chief Operating Officer and two Regional Directors.

Al Story, the newly appointed COO, comes with a wide range of franchise system experience including Cara Foods, Boston Pizza, and the Keg. Story will be responsible for driving franchisee support programs, new and feature menu roll-outs, and oversight of brand compliance within the franchise community.

Lars Fredborg and Nelson Wong have joined Wok Box as Regional Directors. Fredborg’s prior experiences are with Darden Group, Boston Pizza, and the Keg. Wong has a lifetime of experience in restaurants including working with Pizza Hut, Taco Bell, and Panago Pizza franchisors. The new Regional Directors will help Wok Box franchise partners improve their business operations.

“We are very excited about Al, Lars and Nelson joining our team as their personalities and experiences will complement our existing team very well,” says Scott Bender, CEO. “Our commitment to the franchise system is clear: we will hire the best to support the Wok Box restaurants and continue to provide our customers great products and experiences.”

About Wok Box

Wok Box is one of North America’s fastest growing quick service restaurants, offering freshly cooked and healthy Asian cuisine through over 60 locations. Its sauces and dishes are inspired by a wide variety of Asian influences including the use of authentic spices, natural products, and high quality ingredients.

It will soon open up USA locations in Oregon and Arizona in the first half of 2012.

Follow us on Twitter @wokbox


Lawrence Eade
Wok Box Fresh Asian Kitchen
(778) 571-4200




comments powered by Disqus

Franchise News Room »

News By Industry »

Featured Opportunities

Eat. Energize. That's the Freshii mantra. Since 2005, Freshii has been on a mission to help the citizens of the world live better by making healthy...
Retro Fitness is well positioned for today's economy and to dominate the low cost segment by offering a high quality and value add product in...
Ziggi's Coffee
There's nothing quite like the perfect cup of coffee. It wakes you up and gets you on the right path. Now, you've got the chance to build a lifestyle...
Big Whiskey's American Restaurant & Bar®
Big Whiskey's American Restaurant & BarĀ® has become a legend in Missouri over the last 10 years. Now franchising to exceptional operators across...
DRNK coffee + tea/QWENCH juice bar
Two trailblazing and on-trend concepts, DRNK Coffee + Tea and QWENCH juice bar are available for franchise development in most US markets.
Share This Page

Subscribe to Franchising Express

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.