Domino’s Launches Social Media Showdown For Saucy BBQ Stuffed Crust

Pizza parties up for grabs in Domino’s Showdown Facebook game.

(PRWEB UK) 2 March 2012 - To celebrate its new Saucy BBQ Stuffed Crust, Domino’s Pizza, the pizza delivery expert, has launched a Showdown Facebook game with pizza prizes up for grabs.

Domino’s UK fans can test their Wild West knowledge by answering a series of question in a cowboy duel against BBQ Pete online at Players can customise their cowboy character by adding a photo from their Facebook profile. For every question answered correctly, the player moves a step forwards – just like in a classic high noon showdown. If they beat BBQ Pete and take 10 steps before he does, they’ll shoot a squirt of BBQ sauce at him. The quicker the player achieves this, the more points they score.

Players can invite their Facebook friends to join in too by creating their very own rancour of cowboys with the aim of scoring as many points in a group as possible. The BBQ sauce shooters will rank on the Domino’s Showdown leader board and the team at the top each Friday will win a pizza party.

Domino’s Saucy BBQ Stuffed Crust is now available nationwide, featuring Domino’s Stuffed Crust with an extra saucy stuffing of Domino’s classic Texas BBQ sauce in the crust. Every Domino’s Stuffed Crust is made from scratch using fresh dough with mozzarella cheese with a hint of garlic and herbs. The new Saucy BBQ Stuffed Crust is particularly tasty when eaten with a Domino’s Texas BBQ pizza.

Simon Wallis, sales and marketing director at Domino’s Pizza, said: “To celebrate the launch of our new Saucy BBQ Stuffed Crust, we wanted to inject a taste of Texas into our Facebook page with this rootin’ tootin’ Showdown game. We know that Domino’s fans love to get involved on Facebook and the Showdown gives them a great reason to get stuck in and have fun with our new crust. We’re looking forward to seeing whether there’s any new online Eastwoods or Waynes making their way onto our most wanted leader board.”

Try your luck on Domino’s Showdown game at

Notes to Editors

Domino’s Saucy BBQ Stuffed Crust is now available on all medium and large pizzas. UK stores only.

About Domino’s Pizza UK & IRL

Domino’s Pizza UK & IRL plc is the leading player in the fast-growing pizza delivery market and holds the exclusive master franchise to own, operate and franchise Domino’s Pizza stores in the UK, the Republic of Ireland and Germany. The first UK store opened in Luton in 1985 and the first Irish store opened in 1991. In April 2011, the Group acquired a majority stake in the exclusive master franchise to own, operate and franchise Domino’s Pizza stores in Germany.

As at 25 December 2011, there were 726 stores in the UK, Republic of Ireland and Germany. Of these, 575 stores are in England, 48 are in Scotland, 28 are in Wales, 19 are in Northern Ireland, one is on the Isle of Man, one is a mobile unit, 48 are in the Republic of Ireland and six are in Germany.

About Domino’s Pizza

Founded in 1960, Domino’s Pizza is one of the world’s leading pizza delivery brands. Through its primarily franchised system, Domino’s Pizza operates a global network of more than 9,350 Domino’s Pizza stores in 70 international markets. Domino’s Pizza has a singular focus – the home delivery of pizza, freshly made to order with high quality ingredients.

Customers in the UK can order online at, customers in the Republic of Ireland can order online at and customers in Germany can order online at In addition, mobile customers can order by downloading Domino’s free iPhone, iPad, Android and Windows Phone 7 apps.


The Domino’s Pizza Press Office
Domino’s Pizza Group Ltd
Tel: 01908 580654

Ref: DPGL/CM/595

Claire McGill
Domino's Pizza



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