BIGGBY COFFEE Celebrates 17th Birthday with 99 Cent Drinks on March 15

Locations franchise-wide offer drink specials all day to thank customers for 17 years and counting.

EAST LANSING, Mich., Feb. 15, 2012—BIGGBY COFFEE is adding another candle on the cake this year as they celebrate their 17th birthday with those they love the most: their customers! Join in on the all-day birthday celebration at participating BIGGBY locations on Thursday, March 15 and get your favorite tall, hot or iced, sweet and creamy latte for 99 cents!

Coupons for your 99 cent drink will be sent through e-wards, BIGGBY’s free, weekly, e-mail couponing program. To sign up, visit: www.e-wards.com

“We love celebrating our birthday by honoring our customers and thanking them for their loyalty and support over the years,” Bob Fish, CEO and co-founder said. “Some of them have been with us since the beginning and we want to say thank you, as well as welcome those who have just recently discovered BIGGBY.”

In 1995, co-founders Bob Fish and Mary Roszel, opened the very first BIGGBY location in East Lansing, MI. They created a coffee shop experience that was based on being happy, having fun, making friends, loving people and drinking great coffee – and have not looked back since.

Today, with more than 140 stores open or under contract, throughout seven states, BIGGBY COFFEE has transformed the standard gourmet café paradigm not only with drinks like the Caramel Marvel and Teddy Bear, but with the desire to make each and every one of their customers leave their stores in a better mood than when they entered.

Looking back on the past year, the BIGGBY brand has even more to celebrate and B-happy about! In 2011, BIGGBY was named the fastest growing coffee chain in the U.S. by CNBC, a top 30 food franchise by Franchise Business Review, ranked 268 on Entrepreneur Magazine’s Top 500 franchise report and is currently experiencing its 25 consecutive month of aggressive same store sales growth.

“Along with our customers, our success has come from the incredible franchise family we have built along the way and this birthday celebration highlights them for all the great work they do,” Fish said. “As we enter our eighteenth year of business we raise our coffee cups to them and look forward to fun, excitement and continued success the next 18 years will bring.”

So visit your local BIGGBY on Thursday, March 15 and get your favorite hot or iced, sweet and creamy latte for just 99 cents! Want something frozen? No problem, upgrades and larger size drinks will be available for a reduced cost as well.

About BIGGBY COFFEE®

East Lansing, Mich.-based BIGGBY® COFFEE opened a single store in March of 1995 based on the founding principle that coffee-lovers and the coffee-curious alike would benefit from a less pretentious approach to the standard gourmet café paradigm. BIGGBY COFFEE introduced connoisseur-worthy drinks with pronounceable names like Teddy Bear and Caramel Marvel, and barista staff surprises guests with simple gestures like free kazoos and bouncy balls for no other reason than to brighten their day. The “Big ‘B’” on the orange background caught on, and today BIGGBY COFFEE has 144 cafes open or under contract across seven states including Michigan, Ohio, Illinois, Indiana, South Carolina, Wisconsin and Texas. For more information, visit www.biggby.com.

 

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