Bojangles' Presents 11th Annual Shamrocks Against Dystrophy® Fundraiser
Charlotte, N.C. - Mar. 2, 2012— For the 11th consecutive year, Bojangles’ is supporting the Muscular Dystrophy Association through its Shamrocks Against Dystrophy® in-store fundraiser. Beginning today, March 2, through Sunday, March 18, customers can once again support the organization by purchasing a green shamrock for $1 or gold shamrock for $5.
The program is offered at all company-owned and participating franchise restaurant locations, and customers who support MDA by purchasing a $1 or $5 shamrock will be rewarded with a coupon for a free Bo-Berry Biscuit®, a delicious, sweet treat beloved by Bojangles’ customers.
Funds raised during the program will help send children affected by neuromuscular diseases to MDA Summer Camp. This one-of-a-kind camp experience offers a wide range of activities specially designed for young people who have limited mobility or use medical equipment such as wheelchairs. All programs are conducted in a relaxed atmosphere to give campers an unmatched opportunity to develop lifelong friendships, share interests and build self-confidence alongside those dealing with similar challenges.
The cost of sending one child to MDA Summer Camp for a week is $800. Last year, with the help of their loyal customers, Bojangles’ set a company record and raised over $304,000. This year’s goal is to raise $325,000 and set another company record and send more children to camp than ever.
“For 14 years Bojangles’ has supported MDA and their ongoing efforts to find a cure for muscular dystrophy and other related diseases,” said Bojangles’ President and CEO Randy Kibler. “Bojangles’ is grateful for the generosity of our customers and for their continued participation in our annual Shamrocks Against Dystrophy® fundraiser. With their support, we can give even more children the opportunity to experience the joys of MDA Summer Camp.”
Founded in 1977 in Charlotte, N.C., Bojangles’ Restaurants Inc. serves such classic menu items as made-from-scratch buttermilk biscuits; specially seasoned, never frozen fried chicken; Legendary Iced Tea™, steeped the old-fashioned way; and a variety of flavorful fixin’s. Bojangles’ boasts more than 500 locations in 10 states and the District of Columbia, primarily in the Southeast, as well as two international restaurants. For more information, visit www.bojangles.com or follow us on Facebook and Twitter.