Locally Owned and Operated Costa Vida Fresh Mexican Grill Offers Customized Internet Ordering and Express Service

Costa Vida now gives their customers real-time access to the restaurants award winning cuisine and kitchen with express service for their take-out customers.

Roseville, CA (PRWEB) March 05, 2012 - Costa Vida Fresh Mexican Grill is a favorite among locals for amazingly fresh food. And a favorite local restaurant just got better. To provide personal and prompt service during peak periods, Costa Vida has now combined internet ordering with express service.

Will Warren, long time resident of the area and franchise owner said, “Effective March 5th our customers will be able to complete their order online. After completing their internet order, they will come directly to the take-out counter and have their lunch or dinner freshly made and ready for pick-up.” The new internet ordering system is connected directly to the restaurant’s point-of-sale registers.

Jim Cusick, General Manager, said “the whole process works just like our customer was in the restaurant. The complete menu is available, so our customers can custom build their entrée to include our proprietary sweet pork, our famous tomatillo cilantro or honey habanero sauces, and dozens of other combinations. Whether you are building your own deep dive nachos or putting our signature mango salsa on your chipotle salad, you can do it all. Even our gluten free options are included online.

These favorites then become part of our customer’s own preferences for speedy repeat excursions. This highly individualized service then bypasses lines during peak periods. Our customers get the same fresh, natural, whole foods made from scratch, prepared in our clean, efficient kitchen. Now, it just happens faster for them. We take great pride in preparing and serving Costa Vida food for the people of our community.”

And this customer centered approach has produced dramatic results. Costa Vida Fresh Mexican Grill reported they achieved 74% unit growth for its fiscal year 2011. “Costa Vida has experienced dramatic growth despite recent economic uncertainty nationwide,” says Sean Collins, Chairman at Costa Vida. “We attribute our success to the strength of our Baja Coast inspired brand and to our fresh food which has enabled us to reach this exciting milestone.”

“The opening of our 40th store is evidence of the great momentum we have at Costa Vida,” says Jeff Jacobson, President of Costa Vida. “Each location represents the dedication and hard work of our franchisees, their managers and employees. Each of them strives daily for greatness in all Costa Vida operations.”

“2012 is the beginning of more dramatic growth for Costa Vida,” says Jason Stowe, Vice President of Development. “We have an exciting plan for expansion in the coming years. It is energizing to watch the comments on our Facebook page every day, as more people all over the country are asking Costa Vida to come to their community. It is also exciting to work with engaged franchisees and operators who are dedicated to the success of Costa Vida.”

About Costa Vida

Costa Vida is a fast casual restaurant inspired by the fresh tasting foods and vibrant lifestyle of the Baja Peninsula. For more information, visit http://www.costavida.net.


Jim Cusick
Costa Vida
(916) 773-9283




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