Sushi Rebellion Rolls into Jacksonville

How Do You Roll? Opens Mid-March

JACKSONVILLE, Fla. (Feb. 21, 2012) – The custom sushi shop, How Do You Roll?, will bring the sushi rebellion to Jacksonville when it opens in mid-March. The restaurant, located at 9734 Deer Lake Court, gives sushi fans a chance to completely create their own rolls.

“When I first heard about How Do You Roll?, I was excited,” said David Tennyson, who has 22 years of franchising experience and owns the Jacksonville location. “The newness, the freshness of the concept— I couldn’t wrap my mind around it.”

How Do You Roll? offers a modern twist to the traditional Japanese cuisine. Upon entering the restaurant, consumers follow a line and build their own sushi rolls picking from a wide variety of ingredients. Newcomers to sushi, and those who shy away from raw fish, will be surprised to find grilled chicken and beef, whereas sushi aficionados can enjoy more typical-to-sushi options like spicy tuna and unagi. How Do You Roll? also offers gluten-free, vegetarian and vegan ingredients.

“With our model, everyone can get exactly what they want, at a reasonable price and in a short amount of time,” said Yuen Yung, chief executive office. “How Do You Roll? makes sushi more accessible and offers the consumer a unique experience in the process.”

The Jacksonville restaurant is a part of the rapid nation-wide expansion that How Do You Roll? has begun. The restaurant chain recently opened franchises in Phoenix and Tucson, Arizona and will be opening in Southern California in early March. Additionally, another franchise group plans to open a How Do You Roll? in Gainesville late Spring 2012.

About How Do You Roll?

Founded in Austin, Texas, by brothers Yuen and Peter Yung, How Do You Roll? is an Asian fast-casual franchise that began in 2008. There are currently seven locations open in Texas and two in Arizona. How Do You Roll? prides itself on furthering cultural fusion, encouraging consumer creativity and offering a variety of healthy foods.


Brittany McGee
Public Relations
(512) 394-6104



comments powered by Disqus

Franchise News Room »

News By Industry »

Featured Opportunities

RedBrick Pizza
At RedBrick Pizza (R), old world traditions meet new world recipes to create a better-for-you pizza experience. Baking pizzas to perfection at 1000...
Row House
Row House is a network of premium boutique indoor rowing studio, delivering a low-impact, high-energy workout focused on generating team energy.
Denny's is America's largest full-service family restaurant chain, consisting of 168 company-owned units and 1,692 franchised units, with operations...
Saladworks leads the exploding fast-casual salad space, with nine consecutive quarters of positive same-store sales growth through 2017. America's...
All American Steakhouse and Sports Theater
The All American concept is not only what the consumer is looking for, it’s what they are craving—great quality food with signature steaks in a...
Share This Page

Subscribe to Express

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.