U-Swirl Teams With Universal Studios Home Entertainment to Celebrate the Highly Anticipated Blu-ray™ & DVD Release of HOP
HENDERSON, Nev., March 6, 2012 // PRNewswire // -- U-Swirl, Inc. (OTCQB: SWRL), parent to U-SWIRL International, Inc., the owner and franchisor of U-SWIRL Frozen Yogurt® cafes, has announced a promotion with Universal Studios Home Entertainment to promote HOP, the Easter-themed hit comedy, which debuts on Blu-ray™ and DVD on March 23.
"HOP is a great film with broad family appeal and we are proud to work with Universal on this release," stated Hank Cartwright, Chairman of U-Swirl, Inc. "As a seasoned veteran of the home entertainment business, I am very well aware of the significant branding opportunities available to us through this partnership and look forward this promotion."
U-SWIRL will support the release of HOP in its 25 store locations with a special HOP-branded Carrot Cake yogurt flavor and HOP jelly bean toppings and will offer photo opportunities, kids activity and HOP- character sticker sheets and collectible mini-plushes (while supplies last) from March 9 through April 30. Additionally, U-SWIRL will host a contest on its Facebook site.
From the creators of Despicable Me comes HOP, an all-new comedy about candy, chicks and rock 'n' roll. He was destined to be the Easter Bunny, but all he wanted to do was rock! When teenage E.B. (voiced by Russell Brand) leaves for Hollywood in pursuit of his dream to become a rock star drummer, he meets Fred (James Marsden), an out-of-work slacker with his own lofty goals. Together the two encounter a series of hilarious mishaps and misadventures and in the end help each other recognize the importance of family.
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