U-Swirl Teams With Universal Studios Home Entertainment to Celebrate the Highly Anticipated Blu-ray™ & DVD Release of HOP

HENDERSON, Nev., March 6, 2012 // PRNewswire // -- U-Swirl, Inc. (OTCQB: SWRL), parent to U-SWIRL International, Inc., the owner and franchisor of U-SWIRL Frozen Yogurt® cafes, has announced a promotion with Universal Studios Home Entertainment to promote HOP, the Easter-themed hit comedy, which debuts on Blu-ray™ and DVD on March 23.

"HOP is a great film with broad family appeal and we are proud to work with Universal on this release," stated Hank Cartwright, Chairman of U-Swirl, Inc. "As a seasoned veteran of the home entertainment business, I am very well aware of the significant branding opportunities available to us through this partnership and look forward this promotion."

U-SWIRL will support the release of HOP in its 25 store locations with a special HOP-branded Carrot Cake yogurt flavor and HOP jelly bean toppings and will offer photo opportunities, kids activity and HOP- character sticker sheets and collectible mini-plushes (while supplies last) from March 9 through April 30. Additionally, U-SWIRL will host a contest on its Facebook site.

From the creators of Despicable Me comes HOP, an all-new comedy about candy, chicks and rock 'n' roll. He was destined to be the Easter Bunny, but all he wanted to do was rock! When teenage E.B. (voiced by Russell Brand) leaves for Hollywood in pursuit of his dream to become a rock star drummer, he meets Fred (James Marsden), an out-of-work slacker with his own lofty goals. Together the two encounter a series of hilarious mishaps and misadventures and in the end help each other recognize the importance of family.

For more information regarding U-Swirl, Inc., go to www.u-swirl.com.

Safe Harbor Statement

This press release contains forward-looking statements regarding the timing and financial impact of U-Swirl, Inc.'s ability to implement its business plan, expected revenues and future success. These statements involve a number of risks and uncertainties and are based on assumptions involving judgments with respect to future economic, competitive and market conditions and future business decisions, all of which are difficult or impossible to predict accurately and many of which are beyond the Company's control. Some of the important factors that could cause actual results to differ materially from those indicated by the forward-looking statements are general economic conditions, failure to achieve expected revenue growth, changes in our operating expenses, legal developments, competitive pressures, changes in customer and market requirements and standards, and the risk factors detailed from time to time in U-Swirl's periodic filings with the Securities and Exchange Commission, including without limitation, the Company's Annual Report for the year ended December 31, 2010. The forward looking-statements in this press release are based upon management's reasonable belief as of the date hereof. U-Swirl, Inc. undertakes no obligation to revise or update publicly any forward-looking statements for any reason.

For More Information Please Contact: U-Swirl, Inc.
Office: 702-586-8700 Fax: 702-834-8444 E-mail: info@u-swirl.com

SOURCE U-Swirl, Inc.



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