Fresh Healthy Vending Announces New CEO and President

March 08, 2012 // // SAN DIEGO, CALIFORNIA – Fresh Healthy Vending, a leader in the healthy vending machine industry, announces that they have hired a new chief executive officer and president, Dan Negroni. He has seamlessly moved into this position following two months with the company as a senior management consultant.

“We are extremely fortunate to have someone of Dan’s caliber and experience step up to lead Fresh Healthy Vending into the future,” explains Jolly Backer, the owner of Fresh Healthy Vending ( “Fresh Healthy Vending has grown its business rapidly in since launching in 2010 and having somebody with Dan’s management expertise will ensure we successfully implement our focused strategy and take advantage of the market opportunities ahead.”

Negroni is a Georgetown University Law Center-educated attorney, as well as a Boston University graduate, where he studied management. He is also a successful entrepreneur, and has held upper management positions in the areas of sales, operations, marketing and legal counsel. He has been successful in the entrepreneurial sector for the past 22 years. His passion lies in helping Fresh Healthy Vending meet and exceed its mission of expanding.

“I am honored and excited to lead Fresh Healthy Vending at this time because I believe they matter as a company – it matters to both our children’s and adults health and to communities across North America,” says Negroni. “I am proud to lead this innovative company in their mission to develop new products utilizing enhanced support and marketing programs developed especially for Fresh Healthy Vending Franchisees. I also look forward to working with such a strong and talented group of employees as we expand the Fresh Healthy Vending Franchisee network throughout North America and soon Worldwide”.

Fresh Healthy Vending has created a healthy vending machine revolution. Their machines are all stocked with healthy foods, including drinks, fresh fruits and vegetables, protein and granola bars, yogurt, and baked chips and crackers. Their machines are located in over 1100 locations throughout the U.S. and Canada, including hospitals, office buildings, military bases, and workout facilities. Each dual-climate-controlled machine offers only healthy food and beverage options. To learn more Fresh Healthy Vending machines, visit their site at

About Fresh Healthy Vending

Based in San Diego, Fresh Healthy Vending is a company that started in 2010 and is revolutionizing vending machines by filling them with healthy, natural food options. Dubbed the “future of vending,” they are leading the way in healthy food vending. Their machines offer 100-percent juices, fresh vegetables, fruits, smoothies, and yogurts. The Fresh Healthy Vending machines are franchised and are being placed in schools, offices and other locations throughout the country. To learn more about Fresh Healthy Vending, visit the website at


Cher Murphy



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