March 08, 2012 // Franchising.com // Washington, DC - Fro.zen.yo delicious self-serve frozen yogurt announced today that eight new stores will be developed in the Washington DC Metropolitan region.
The announcement involves two different business professionals, one who currently owns several other franchises; and Dan and Jaquie McDonnell, a seasoned marketing and accounting team ready to expand in a new and exciting direction.
Dan and Jaquie were steered in the Fro.zen.yo direction by their three children. After his job took him in a different direction, he found the Fro.zen.yo franchise opportunity and knew it was something they wanted to do.
"While Fro.zen.yo has a phenomenal product line to satisfy almost everyone, as an Ironman Triathlete, my wife and I were looking for an opportunity for a healthy alternative option and have found it, said McDonnell." "I will run the business with a focus on marketing, general operations and future expansion while Jaquie will focus on the accounting and financial side of the business."
"We are extremely excited to expand the Fro.zen.yo brand throughout the Washington DC Metro area and firmly believe the product, stores, and staff will provide more than enough reason for customers to want to continue to come back for more," exclaimed McDonnell.
The fro.zen.yo concept was created by a management team that brings considerable restaurant and retail experience to the table and is based on a self-serve a la carte format. Recently recognized in Washingtonian Magazine as the Best Frozen Yogurt/Ice Cream, the first fro.zen.yo opened in Friendship Heights in DC to rave reviews and long lines of frozen yogurt-cravers. Currently, fro.zen.yo has 8 locations open in the DC metro area and is in advanced conversations with prospective franchisees to bring the fro.zen.yo brand to many other cities in the US and overseas.
"We are excited to bring these experienced and motived entrepreneurs to the fro.zen.yo family," said Michael Rendelman, Director of Franchising for fro.zen.yo."The self serve model and unique culture of fro.zen.yo are proving to be exciting for consumers as well as prospective owners as we see the brand growing, especially in the Washington DC Metropolitan area."
Fro.zen.yo's frozen yogurt is low fat and low calorie. The fro.zen.yo menu features more than 38 flavors of frozen yogurt and a variety of fresh fruit, candy and other unique toppings including caramel and free hot fudge. Customers get to choose any combination of flavors and toppings, all for the low price of $.39 per ounce. Fro.zen.yo offers free hot fudge and also offers Deer Park bottled water for $.29.
Fro.zen.yo is one of two franchised concepts being actively developed in the DC area with Franchise Consulting, LLC (FC). FC was founded under the leadership of Mike Halpern and is responsible for the successful launch of franchised brands including Brown Bag: Cuisine on the Fly and Paisano's Pizza. For more information on fro.zen.yo visit www.frozenyo.com; for Franchise Consulting visit www.franchisebus.com.