Designation and Annual Award Will Honor Franchise Members' Extraordinary Charitable Efforts
March 09, 2012 // Franchising.com // PARSIPPANY, N.J. -- Coldwell Banker Real Estate launched a new charitable program that recognizes the full scope of those within the Coldwell Banker system who assist those in need. The "Coldwell Banker Heroes" program debuted last week at the Generation Blue Experience in New Orleans. The newly created program will highlight the financial giving, time, goods and services donated to charitable organizations by members of the Coldwell Banker global network.
"I'm humbled each day as I read and hear about the inspiring acts that our offices and agents do to help the communities and people around them, and the Heroes program gives us a way to spotlight these altruistic efforts, and encourage even more people to give back," said Budge Huskey, president and chief operating officer, Coldwell Banker Real Estate LLC. "Our Coldwell Banker Heroes program recognizes the critical role that the real estate professionals in our network play in their communities."
Huskey pointed out that a new Coldwell Banker Heroes portal has been unveiled on the brand's intranet site, Coldwell Banker Works, which allows for all system members to report their charitable efforts on a company, office and individual level. From those who document their charitable donations, an annual Coldwell Banker Hero of the Year will be announced beginning in early 2013.
Since 1906, the Coldwell Banker® organization has been a premier provider of full-service residential and commercial real estate. Coldwell Banker is the oldest national real estate brand in the United States and today has a network of approximately 85,000 sales agents working in approximately 3,100 offices in 51 countries and territories. The Coldwell Banker brand is known for creating innovative consumer services as recently seen by being the first national real estate brand to create an iPad application and the first to fully harness the power of video in real estate listings, news and information through its Coldwell Banker On Location SM YouTube channel. The Coldwell Banker system is a leader in specialty markets such as resort, new homes and luxury properties through its Coldwell Banker Previews International® marketing program. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.