Bojangles' New Huntsville Restaurant Celebrates Grand Opening with Gift Card Giveaway

Huntsville, Ala. - Mar. 9, 2012— New Generation Foods, LLC will celebrate the opening of Huntsville’s new Bojangles’ at 5015 North Memorial Parkway with an extraordinary $25 gift card giveaway on Tuesday, March 6, 2012. Bojangles’ will present the first 100 people in line inside the restaurant with the gift cards, beginning when it opens its doors at 5:30 a.m.

“We are thrilled to open our third Huntsville location; this community has always welcomed us with open arms and this giveaway is a great way for us to welcome in new and long-time fans,” said Justin Haddock, president of New Generation Foods, LLC. “We’re looking forward to continuing to build long-lasting relationships in Huntsville.”

Situated across the highway from Alabama A&M University, the new Bojangles’ features drive-thru and in-store dining beginning with breakfast and continuing through dinner late into the evening. Spanning more than 3,900 square feet, the new location carries on the Bojangles’ warm, friendly tradition in Northern Alabama.

“We want Bojangles’ to be a social hub for the local community where guests feel right at home,” said Haddock, who also owns and operates the six other North Alabama Bojangles’ restaurants. “In addition to serving Bojangles’ distinctive array of chicken dishes, fresh buttermilk biscuits and fixin’s, our service standards will win over our guests from the moment they walk in the restaurant or visit our drive-thru.”

Huntsville’s Bojangles’ can seat up to 98 guests inside the restaurant. The unique interior and exterior design enhancements reflect Bojangles’ shift towards fast casual dining, blending quick-service with a casual dining atmosphere while also offering guests free Wi-Fi. Plus, at the drive-thru, Bojangles’ is setting the industry standard, turning orders routinely in less than a minute. Beyond service touches, Bojangles’ attracts customers with its proprietary, made-from-scratch fare offering a flavor profile unlike anything in the market. Meal options are available all day, including breakfast at all hours.

“Bojangles’ is a strong franchise system, and we are proud to represent the brand in local communities throughout the region,” added Haddock. “Each new restaurant we open not only gives our loyal fans a great meal option, but also affects the community’s local economic landscape through job creation and construction projects. We look forward to continuing to make a positive mark everywhere we go.”

Bojangles’ also prides itself on giving back to the communities it serves. As part of the restaurant’s grand opening celebration, Haddock will present Alabama A&M University with a $500 scholarship donation during a VIP luncheon on Monday, March 5th from 11 a.m. to 1 p.m.

Hours of operation at the new Huntsville location are from 5:30 a.m. until 11 p.m. Sunday through Thursday and 5:30 a.m. until midnight Friday and Saturday. For more information or to contact Bojangles’ in Huntsville call (256) 852-5700.

About Bojangles’

Founded in 1977 in Charlotte, N.C., Bojangles’ Restaurants Inc. serves such classic menu items as made-from-scratch buttermilk biscuits; specially seasoned, never frozen fried chicken; Legendary Iced Tea™, steeped the old-fashioned way; and a variety of flavorful fixin’s. Bojangles’ boasts more than 500 locations in 10 states and the District of Columbia, primarily in the Southeast, as well as two international restaurants. For more information, visit www.bojangles.com or follow us on Facebook and Twitter.

Contact:

Liz Baker
liz.baker@erwinpenland.com

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