Choice Hotels Names Robin Pence Vice President, Public Relations

SILVER SPRING, Md., March 12, 2012 // PRNewswire // -- Choice Hotels International, Inc. (NYSE: CHH) today announced that it has named Robin Pence to the position of vice president of public relations. In this role, she will be responsible for developing and managing the external communications strategy for the company in the areas of public, media, industry and government relations. Ms. Pence will report to Alexandra Jaritz, senior vice president, brand strategy and marketing.

"I'm excited that Robin is joining us to lead our external communications efforts and welcome a leader of her caliber to the Choice team," said Jaritz. "Robin is a skilled strategist who has helped shape company image and raise visibility of major brands in diverse industries. She will be a key player in our efforts to increase awareness of Choice Hotels and our collection of outstanding brands, franchise support and industry leadership."

Ms. Pence joins Choice Hotels with more than 25 years of experience in the private and public sectors, including leadership positions at Fortune 200 companies, the Federal Communications Commission, and on Capitol Hill. She has extensive experience building company and executive reputation in some of the most competitive and complex business sectors.

Most recently, Robin served as vice president, corporate communications at Gannett, one of the world's leading media companies and the parent company of USA TODAY, where she was responsible for the company's external and internal communications and brand management, and led the development and launch of the company's first corporate brand strategy and national advertising campaign. Robin also served as executive director of the Gannett Foundation.

Prior to joining Gannett, Robin was vice president, communications for AES, a global power company, responsible for brand strategy and management, external and internal communications and corporate social responsibility. Earlier in her career, she served as associate director of the Office of Media Relations for the Federal Communications Commission and as press secretary for several members of Congress. She also served as director of corporate communications for Sprint and led the strategy to successfully position Sprint as the leader in consumer long distance at the height of the long-distance phone wars.

About Choice Hotels

Choice Hotels International, Inc. franchises more than 6,100 hotels, representing more than 495,000 rooms, in the United States and more than 30 other countries and territories. As of December 31, 2011, more than 400 hotels were under construction, awaiting conversion or approved for development in the United States, representing more than 30,000 rooms, and approximately 80 hotels, representing approximately 7,000 rooms, were under construction, awaiting conversion or approved for development in 20 other countries and territories. The company's Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands serve guests worldwide. In addition, via its Ascend Collection membership program, travelers in the United States, Canada and the Caribbean have upscale lodging options at historic, boutique and unique hotels.

Additional corporate information may be found on the Choice Hotels International, Inc. Web site, which may be accessed at

Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn and Ascend Collectionare proprietary trademarks and service marks of Choice Hotels International.

©2012 Choice Hotels International, Inc. All rights reserved.

SOURCE Choice Hotels International, Inc.



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