Firestorm Announces Newest Franchise

New Firestorm franchisees bring diverse business backgrounds.

March 09, 2012 - ROSWELL, Ga, DENVER Colorado - Firestorm is pleased to announce their newest franchise has been established in the Denver/Boulder, CO, metropolitan area.

The new owners are Robert and Jennifer Freedman, from Boulder, CO, and Guy Higgins, from Lafayette, CO. All three are principals of Performance2, a business consultancy based in Boulder.

“The three principals bring a diverse set of backgrounds and experience to the Firestorm Franchise, with a combined 100 years of private- and public-sector business experience.” Said Firestorm President/Co-Founder Jim Satterfield.

Until now, Performance2 has been focused on helping businesses significantly improve their performance through effective strategy development, leadership and decision making.

“We are excited about joining the Firestorm family, which will now allow us extend our capabilities to help businesses plan and prepare for potential disruptions and risks to their business,” said Jennifer Freedman, managing partner for the new Firestorm franchise. “All too often, companies plan well for prosperity, but fail to plan for potential adversity. Both are equally important. Adding the high-quality Firestorm tools and processes to our company’s capability mix, we can help our clients plan for and survive the threats as well as achieve the successes.”

The new franchise will operate out of the Performance2 office in Boulder, Colorado, and will serve companies anywhere in the United States. The Principals can be reached at or (720)-763-8190.

About Firestorm

Firestorm is a national leader in crisis management, vulnerability analysis/threat assessment, risk mitigation and business continuity. Its unique PREDICT. PLAN. PERFORM.® process is the foundation for a next-generation suite of consulting services, tools and software that create resilient, disaster-ready organizations.

Franchisees utilize all capabilities of Firestorm (, including its name and trademark; operational methodology including plans, policies, procedures and training; and access to its staff, 100-member strategic Expert Council, 2000-member tactical Solutions Board, and Online Resource Center.

To obtain Firestorm Franchise information, contact Jim Satterfield at (770) 643-1114 or


Jim Satterfield
(800) 321-2219

Source: Firestorm




comments powered by Disqus

Franchise News Room »

News By Industry »

Featured Opportunities

Quaker Steak & Lube®
Founded in 1974 in Sharon, PA, the award-winning casual dining restaurant chain has expanded over 55 locations throughout the United States and Canada
Tutor Doctor
Tutor Doctor is revolutionizing the private tutoring industry by helping children achieve their academic goals utilizing a one-to-one tutoring...
Fantastic Sams
Fantastic Sams® is one of the most recognized brands in the hair care industry with nearly 1,200 full-service salons in North America and 40 years...
The Simple Greek
The Simple Greek is redefining the traditional Greek restaurant with an interactive concept that combines premium ingredients, open kitchens and...
Sunny Street Cafe
A bright spot in your neighborhood for breakfast, brunch, and lunch. Discover the freedom and balance of owning your own Sunny Street Café: we've...
Share This Page

Subscribe to Express

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.