March 14, 2012 // Franchising.com // WAYNE, NJ – As 15-year-old Internet sensation turned superstar Cody Simpson climbs the charts and steals kids’ hearts, fans will shriek with excitement when they receive the latest Toys"R"Us catalog in homes this Friday, March 16, picturing the Australia-born singer on the cover. Filled with “Rockin’ Accessories and Fashion Faves” for today’s trendy tweens, the catalog features a selection of Cody Simpson toys and gear available at The World’s Greatest Toy Store™.
Known for his golden locks, surfer-chic style and rock-the-house vocals, Cody Simpson is following in the famed footsteps of Justin Bieber, who was also discovered on YouTube before breaking into mainstream music. Straight off his sold-out East Coast “Welcome to Paradise” concert tour, Cody has made the shelves of Toys"R"Us his new stage.
From 12” look-alike dolls and charm bracelets, to tote bags, t-shirts and life-size standees, this teen heartthrob has what it takes to make a great gift. Following are select Cody Simpson-inspired products highlighted within the company’s tween-focused “Swagtastic” catalog that can be found in Toys"R"Us stores nationwide and online at Toysrus.com:
Cody Simpson Singing Dolls from The Wish Factory: Kids can choose from two 12-inch rockin’ Cody Simpson singing dolls, which feature Cody’s recognizable golden locks, outfits, accessories and tunes straight from his hit music videos, ‘On My Mind’ and ‘iYiYi.’
Cody Simpson Style Dolls from The Wish Factory: Also sure to excite and delight Cody’s biggest fans are two stylish Cody Simpson dolls that come with a collectible lanyard and guitar pick charm, including:
Cody Simpson Basic Style: Dressed in a dark denim jacket, grey t-shirt and black straight-leg pants, this doll’s outfit is perfectly pulled together with grey tennis shoes.
Cody Simpson Gold Coast Style: A nod to the pop star’s Aussie roots, this doll is dressed in a t-shirt featuring a ‘Gold Coast’ label across a picturesque image of the land down under, as well as casual khaki slacks and sleek black kicks.
Life-Size Cody Simpson Standee: Kids can turn any room into an imaginary Hollywood red carpet with a life-size image of Cody Simpson standing 68 inches high and 23 inches wide. Dressed in his signature casual-chic style, Cody is pictured in a black sweater, grey slacks, white belt and matching shoes.
Cody Simpson Lifestyle Products to Wear and Take Anywhere: From hats to shirts to hobo bags bearing Cody’s face and name, Toys"R"Us stores nationwide and Toysrus.com offer even more Cody-inspired merchandise than is previewed in the catalog, including digital diaries, 3D journals, knee-high socks, charm bracelets, necklaces and other commemorative jewelry pieces.
While skimming through the 16-page catalog, kids will also be excited to find an array of other hot products. In addition to the sampling of Cody Simpson merchandise, the company’s spring catalog features the latest Monster High dolls and dress-up; Victorious-branded electronics and school supplies; Hello Kitty plush characters, accessories and cosmetic kits; and Disney’s “Shake It Up” hats, bags and dolls. Deals highlighted in the Toys"R"Us catalog are valid from March, 16 through April 7, while supplies last.
For those who cannot make it to these special events at Toys"R"Us, proclaiming their love of Cody Simpson to friends and family is made easy with the Toys"R"Us Wish List. Kids can simply add their favorite Cody Simpson items to a Wish List, in-store using the self-service kiosks or online at Toysrus.com/WishList, before sharing it with prospective gift-givers. Wish Lists can be printed in-store, accessed online or sent to friends and family via email.
Toys"R"Us, Inc. is the world’s leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 874 Toys"R"Us and Babies“R”Us stores in the United States and Puerto Rico, and in more than 630 international stores and over 130 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys"R"Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys"R"Us, Inc. can be found on Toysrusinc.com. Follow Toys"R"Us, Babies“R”Us and FAO Schwarz on Facebook at Facebook.com/Toysrus, Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.