The Joint Corp. Announces Regional Developer in South Carolina and NE Georgia
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The Joint Corp. Announces Regional Developer in South Carolina and NE Georgia

20 Clinics are Planned to Open in the Area

March 15, 2012 // // Scottsdale, Arizona - The Joint Corp., a leading franchisor of chiropractic clinics, announced today the awarding of the South Carolina and NE Georgia regions to Michael "Mici" Fluegge for the development of 20 clinics in the area.

Mr. Fluegge is a current franchisee of two highly successful Massage Envy clinics. As his Massage Envy clinics became established, he began looking for other successful opportunities. Hearing a new membership based concept was being started by John Leonesio, Founder and former CEO of Massage Envy and current CEO of The Joint, Mici knew this was the business for him and purchased three franchises. “John Leonesio has carefully crafted a business model that is second to none and almost always guarantees a successful operation,” said Fluegge. “Massage Envy has been the talk of the franchise world for many years and most assuredly, The Joint will follow right along.” After opening his first clinic in Greenville in May 2011 to much success he chose to purchase the region.

“The Joint offers affordable and frequent care along with the ease and simplicity of getting treated six days a week,” said Fluegge. “It really provides an affordable price point for those people wanting to improve their health and wellness levels.”

Fluegge, a former competitive body-builder knows all too well the benefits of continual health and wellness plan of which, regular chiropractic care plays an integral role. “For over 20 years, body-building abused my body and I quickly became a believer and advocate of chiropractic care back in the 1990’s. That set me on a path of wellness and body synergy that I embrace fully today,” said Fluegge. “Body building provided me with an avenue to better understand the body and its need to recuperate and regenerate itself. Chiropractic care is essential to achieve a balance in one’s life, both physically and emotionally,” added Fluegge.

“Mici has been a franchisee of Massage Envy clinics in the South Carolina area for nearly four years and he knows first-hand how to successfully operate our business model,” said John Leonesio, CEO of The Joint…the chiropractic place. “I am extremely confident that The Joint concept in his region will be very profitable and will be a tremendous addition to our growing family of franchises.”

An industry leader in health, wellness and franchising Leonesio is a staunch advocate of chiropractic care. "Making the benefits of quality chiropractic care both extremely affordable and convenient to the millions of Americans who need it can't happen fast enough. Our standardized clinic model is ideal for brand awareness and rapid growth through franchising. We believe it will set a new benchmark in the industry for clients and for Chiropractors who will both benefit from its ability to deliver the highest standard of care simply and inexpensively.”

About The Joint Corporation

The Joint Corporation was founded in Tucson Arizona in 1999, with a vision to transform the traditional and confusing concept of chiropractic care into a simple and affordable reality. Today, The Joint...the chiropractic place creates a new philosophy of chiropractic care where clients can utilize chiropractic treatment as an integral part of their health and wellness program. The Joint offers convenience and no appointments. For more information visit

The Joint has 153 clinics open or in development in Arizona, California, Louisiana, Texas, Colorado, Kansas, Idaho, Nebraska, Florida, North Carolina, Iowa, Georgia, South Carolina, Nevada, New Mexico, Missouri and Utah.

About John Leonesio

John Leonesio is a recognized expert in the health and wellness franchise industry, with more than 40 years’ experience. In the 1970's, Mr. Leonesio co-founded Scandinavian Health Spas, growing it from one club to 40 clubs before selling to Bally Health and Fitness in 1985. In 1990, he co-founded The Q, the Sports Club, growing it from one unit to 20 units in five years, before selling to 24 Hour Fitness. In 2002, Leonesio founded Massage Envy. In just six years, he took it from concept to a $300 million operation with more than 800 licenses awarded.

For more information contact: Barbara Carrera Holland at (602) 404-7561 or


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