Finally, It's Soup For Him! Jason Alexander Joins Soupman Team As Brand Champion And Business-Builder

New York, NY, March 1st, 2012 – (OTCBB:SOUP) SoupMan, Inc., the nation’s long-adored and highly acclaimed soup brand, today announced a new, integrated partnership with Emmy® and Golden Globe® nominated and Tony Award® winning actor Jason Alexander.

Mr. Alexander will serve as a “Brand Champion,” lending his enormous star power to a brand that already has its own share of celebrity. Mr. Alexander will work aggressively to build the company’s business in supermarkets, as well as support its franchised restaurants and its branded food-service operations that supply restaurant chains, schools and other institutions.

As just about everyone in the world knows, the phrase “NO SOUP FOR YOU!” was directed at George Costanza – played brilliantly by Mr. Alexander - in the famous SOUP episode of Seinfeld. The episode, one of Seinfeld’s biggest hits, was inspired by the true story of the remarkable recipes served at Al Yeganeh’s Soup Kitchen International, which is still open today on 55th Street and 8th Ave, in NYC. When George Costanza failed to “follow the rules” – which were established by Al to bring efficiency to the long line that snaked out of his store, rain or shine – he was unceremoniously tossed out.

Mr. Alexander will be joining baseball legend, Reggie Jackson and basketball superstar, entrepreneur and actor, Shaquille O’Neal who already serve as Partners and Brand Champions for the company.

SoupMan, Inc. CEO, Arnold Casale, confirmed the news, saying “We are thrilled that Mr. Alexander has joined us in our efforts to grow the company. We know that he will be terrific, and like his many fans, are delighted that Jason will finally hear ‘Soup for You!’ as a member of The Original SoupMan family. And with our new Tetra-Recart package soups coming to the supermarket soup aisle across America, more people than ever before will be able to say ‘SOUP FOR ME!’”

“I think it's great coming full circle with Al's Soups” commented Alexander. “I lined up with New Yorkers for years for his amazing creations. Then we had one of the greatest episodes of Seinfeld ever, somewhat at his expense. But now I get to make amends by helping bring his recipes to everyone. This is a product that I personally and wholeheartedly love and I am thrilled to be part of the team bringing it to an ever increasing market. Finally, I get to say 'Soup for you! Soup for everyone!’”

The Original SoupMan soups in Tetra Recart cartons will be available in Lobster Bisque, Chicken Noodle, Lentil and Tomato Bisque.

About SoupMan, Inc

In 1984, The Original SoupMan opened its doors at 55th Street & 8th Avenue in Manhattan. The tiny storefront - too small for a single table - quickly became a worldwide destination. Rated #1 by Zagat and praised by the New York Times as "Art, not Soup" it set the standard for innovation and excellence long before the famous Seinfeld episode made it a cultural icon. The Company's franchise operations include highly visible locations in Fisherman's Wharf, Mohegan Sun Casinos and more. The Company's branded soup is also being offered by Tim Horton's, Earl of Sandwich and other leading QSRs. Beginning in March, Original SoupMan products will be available in the soup aisle of major supermarket chains, thanks to an innovative shelf stable Tetra Recart package. The Company also distributes its products through the food service channel, including school lunch programs in large systems. Shaquille O'Neal serves as an advisor to, and equity partner in the Company, as does Mr. October, Reggie Jackson and Emmy® and Golden Globe® nominated and Tony Award® winning actor Jason Alexander.

On February 1, 2011, SOUPMAN INC, parent company of The Original SoupMan, commenced trading on the OTC Bulletin Board® (OTCBB) under the ticker symbol SOUP. For additional information on SoupMan, Inc. please visit: . Follow us on Twitter @OriginalSoupMan and "Like" us on Facebook

Safe Harbor Statement

This press release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. The forward-looking statements are based on current expectations, estimates and projections made by management. The Company intends for the forward-looking statements to be covered by the safe harbor provisions for forward-looking statements. Words such as "anticipates," "expects," "intends," "plans," "believes," "seeks," "estimates," or variations of such words are intended to identify such forward-looking statements. The forward-looking statements contained in this press release include, statements regarding the anticipated availability and success of the Company's new product and the contribution of Jason Alexander. All forward-looking statements in this press release are made as of the date of this press release, and the Company assumes no obligation to update these forward-looking statements other than as required by law. The forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements such as the failure of the new product to obtain market acceptance or to result in increased sales and the risk factors discussed in the Business and Management's Discussion and Analysis sections in our Quarterly Reports on Form 10-Q and Current Reports on Form 8-K. Copies of these filings are available at


Jason Geller
5W Public Relations



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