Bach to Rock Launches New Veterans Incentive Program

America's Music School Aims to Help More Veterans Become Business Owners

BETHESDA, Md., March 20, 2012 // PRNewswire // -- Bach to Rock (B2R), America's music school for students of all ages, announced today it has created a new incentive program that supports U.S. military veterans seeking to own a Bach to Rock franchise. The company will waive its franchise fee and offer a 50 percent royalty fee reduction for the first year of operation for all honorably discharged veterans. The total savings is estimated at approximately $49,000.

"We're excited to offer a path to business ownership for more veterans interested in franchising, especially those who are passionate about music and serving their local communities," said Brian Gross, president of Bach to Rock. "With our new veterans initiative, it is our goal to give back to the brave men and women who served our country by providing more leadership opportunities for them."

Bach to Rock's offering is a part of "Operation Enduring Opportunity," a program developed by the International Franchise Association (IFA) with a goal "to hire as team members and recruit as franchise business owners 75,000 veterans and military spouses and 5,000 wounded warriors by 2014."

"Bach to Rock's initiative will enable more of our nation's veterans to transition into successful civilian careers as franchise business owners," said Steve Caldeira, president of the International Franchise Association. "We commend Bach to Rock for its leadership of our industry and for its commitment to our military heroes."

Today, more franchise businesses, including Bach to Rock, are creating jobs and entrepreneurial opportunities for veterans. This may be contributing to the recent unemployment rate for Iraq and Afghanistan veterans, which is down from last year's high of 12.5 percent to 7.6 percent.

Bach to Rock is currently seeking candidates to open franchise locations in the Mid-Atlantic region, from New Jersey to North Carolina, and plans to broaden its efforts into markets across the country. This is an opportunity for entrepreneurs to build a business that is dedicated to helping children, seniors and adults learn to play the music they love.

To fuel B2R's growth, the company is seeking qualified franchise candidates with strong management or business backgrounds. While music experience or ability is not necessary, candidates should be able to build a strong team of committed musicians to ensure the school's success.

To learn more about ownership opportunities with Bach to Rock, contact Ralph Rillon, Vice President of Franchise Development for Bach to Rock toll-free at 855-B2R-7570 (1-855-227-7570) and franchise@b2rmusic.com, or www.b2rmusic.com/franchise.

About Bach to Rock

Bach to Rock is a music education school for students of all ages from early childhood through high school and beyond. The B2R method is based on the belief that learning music is fun and students learn best when they play music they enjoy. Weekly ensemble instruction and jam sessions lead to public concerts, Battle of the Bands and recording sessions in B2R's professional recording studios. B2R builds technique, fosters teamwork and enhances self-esteem through private lessons, band instruction, and public performance. B2R schools are currently located in Maryland in Bethesda and Gaithersburg, and in Virginia in McLean, Herndon, South Riding and Landsdowne. For more information, visit www.b2rmusic.com.

About Cambridge Information Group (CIG)

CIG, the investment firm that owns Bach to Rock, is primarily focused on education, research and information services companies. Founded in 1971, CIG continues under the same family stewardship today, with a focus on building companies for long-term success. Headquartered in New York, NY and Bethesda, Maryland, CIG's operating companies employ more than 2,100 people in offices around the world. For more information, visit www.cigcompanies.com.

Contact:

Rachel Tabacnic
Fish Consulting
954-893-9150
rtabacnic@fish-consulting.com

SOURCE Bach to Rock

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