Original SoupMan & ‘nPLAY Foundation Team up to Make a Difference in Schools by Promoting a Healthy Diet

NEW YORK--(BUSINESS WIRE)--(OTCBB: SOUP) SoupMan, Inc, the nation’s long-adored and highly acclaimed soup brand, announced today its partnership with ‘nPLAY, the professional athletes’ foundation for the prevention of childhood obesity. Through this partnership, SoupMan and ‘nPLAY have developed a program to provide a variety of Original SoupMan soups and meals to be implemented into school lunches that are currently enrolled in the National School Lunch Program. Original SoupMan supplies the New York City School system with Mexicali Baked Bean™, one of a number of nutritionally balanced soups and meals available.

“‘nPLAY is committed to finding solutions for schools that want to become healthier. The Original SoupMan’s lineup of healthy soups and products can provide our nation’s schools the ability to serve our children great tasting, nutritious meals that also meet USDA guidelines.”

‘nPLAY is led by a coalition of 39 elite athletes from 17 different sports, including Jennie Finch, Grant Hill, Gary Player and Paul Pierce. Its mission is to support schools across the country to meet the criteria of the HeathierUS Schools Challenge (HUSSC). The HUSSC, which is a USDA program, is a primary component of First Lady, Michelle Obama’s “Let’s Move” campaign. ‘nPLAY has an official partnership with the USDA-Food Nutrition Services to work with schools on their health and wellness so they can meet the criteria of the HUSSC.

The announcement leads the way for Original SoupMan’s healthy school initiative and comes on the heels of the recently announced SoupMan partnership with world famous NBA All-Star Shaquille O’Neal and his commitment to healthy eating and fitness.

“The Original SoupMan is thrilled to offer products that not only have excellent taste but also meet the new national guidelines that schools will be phasing in at the beginning of the 2012 school year,” said SoupMan, Inc. CEO, Arnold Casale. “We are proud to partner with ‘nPLAY, and through this new initiative it is our goal to offer students delicious and nutritious food options in their school. Healthy SOUP FOR YOU!”

“The Original SoupMan’s partnership with ‘nPLAY is a slam dunk in the prevention of childhood obesity,” said O’Neal. “As a partner, and all-around SouperMan, I am determined to work with the other elite athletes who share my common commitment for healthy eating and fitness for the youth of America.”

“We are excited about our partnership with The Original SoupMan,” states ‘nPLAY Vice President, Scott Hunter Smith. “‘nPLAY is committed to finding solutions for schools that want to become healthier. The Original SoupMan’s lineup of healthy soups and products can provide our nation’s schools the ability to serve our children great tasting, nutritious meals that also meet USDA guidelines.”

For every case of soup SoupMan sells to any school, a percentage of the proceeds will be donated to the ‘nPLAY foundation. Funds raised by ‘nPLAY will be reinvested in the schools to provide help meeting the criteria of the HUSSC challenge.

About SoupMan, Inc

In 1984, The Original SoupMan opened its doors at 55th Street & 8th Avenue in Manhattan. The tiny storefront quickly became a worldwide destination. Rated #1 by Zagat and praised by the New York Times as "Art, not Soup" it set the standard for innovation and excellence long before the famous Seinfeld episode made it a cultural icon. The Company's franchise operations include highly visible locations in Fisherman's Wharf, Mohegan Sun Casinos and more. The Company's branded soup is also being offered by Tim Horton's, Earl of Sandwich and other leading QSRs. Original SoupMan products are now available in innovative shelf-stable Tetra Recart packaging for sale in the soup aisle of major supermarket chains in September 2012. . The Company also distributes its products through the food service channel, including school lunch programs. Shaquille O’Neal serves as an advisor to, and equity partner in the Company, as does Mr. October, Reggie Jackson and Emmy® and Golden Globe® nominated and Tony Award® winning actor Jason Alexander. SOUPMAN INC, parent company of The Original SoupMan www.originalsoupman.com, is a fully reporting public company trading on the OTC Bulletin Board® (OTCBB) under the ticker symbol SOUP. For additional information on SoupMan, Inc. please visit: www.soupmaninc.com. Follow us on Twitter @OriginalSoupMan and "Like" us on Facebook.

About ‘nPLAY

Led by professional athletes Grant Hill, Jennie Finch, Gary Player, Paul Pierce and a coalition of 37 professional athletes, both active and retired from 15 sports, have united to fight the childhood obesity epidemic in America. This core group has developed ‘nPLAY, a not-for-profit 501(c)(3) foundation. The goal is to provide every child the opportunity to play and be active on a daily basis. This group of world class athletes has committed themselves on both a national and local level to work with and encourage administrators, teachers, students and parents to make schools a place where kids and be active, eat healthier and integrate wellness into the every day culture so our children can have the futures they deserve.

Safe Harbor Statement

This press release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. The forward-looking statements are based on current expectations, estimates and projections made by management. The Company intends for the forward-looking statements to be covered by the safe harbor provisions for forward-looking statements. Words such as "anticipates," "expects," "intends," "plans," "believes," "seeks," "estimates," or variations of such words are intended to identify such forward-looking statements. The forward-looking statements contained in this press release include, statements regarding the partnership with nPLAY and the anticipated availability of the Company's new shelf-stable product. All forward-looking statements in this press release are made as of the date of this press release, and the Company assumes no obligation to update these forward-looking statements other than as required by law. The forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements such as the failure of our products to obtain market acceptance or to result in increased sales and the risk factors discussed in the Business and Management's Discussion and Analysis sections in our Quarterly Reports on Form 10-Q, Annual Report on Form 10-K and Current Reports on Form 8-K. Copies of these filings are available at www.sec.gov.

Contacts:

5W Public Relations
Jason Geller, 646-430-5166
jgeller@5wpr.com

‘nPLAY Foundation
Eric Cohen, 646-342-8668
ec@nplayfoundation.org

 

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