Sheraton Brightens Guest Diets with Launch of Color Your Plate™ by Sheraton Fitness by Core Performance™
Hotel Giant Introduces Simple Approach to Eating Right by Adding Colorful Foods and Well-Balanced Options to Menus across Its Global Portfolio
STAMFORD, Conn.--(BUSINESS WIRE)--Mar. 20, 2012-- Sheraton Hotels & Resorts is encouraging guests to get ready for summer by adding a little color to their diet. Starwood’s global powerhouse today announced its new approach to nutrition with Color Your Plate by Sheraton Fitness, a dining program that makes it easy for travelers to eat healthy on the road. All it takes is adding three colors from fruits and vegetables to your plate to help stay in shape and increase energy while travelling. The new menus are also great for your waistline – all featured items are 500 calories or less. The program is the latest extension of Sheraton Fitness programmed by Core Performance and is now available at more than 400 hotels worldwide.
“Traveling used to be an excuse for poor nutrition,” said Core Performance Founder, Mark Verstegen whose nutrition and research team developed the new program. “Sheraton is now offering an innovative and easy way for guests to enjoy healthy, delicious meals on the road.”
Color Your Way to a Healthier Diet
The Color Your Plate initiative incorporates Core Performance’s “Nutrition Color Code” to educate Sheraton guests about the importance of maintaining a healthy lifestyle. All menu items feature colorful, key nutrients from fruits and vegetables to ensure all meals represent the perfect dietary balance.
- Yellow foods: optimize brain functions
- Green foods: rejuvenate musculature and bone
- Orange foods: support skin and eye health
- Red foods: support heart and circulatory health
- White foods: enhance immune system, lymph system and cellular recovery
- Purple foods: promote microcirculation
The branded menus also follow the Core Performance philosophy by offering well-balanced meals that provide proper fuel for the body. With the new menus available at restaurants and in-room dining, guests now have access to a global library of nutritious, tasteful dishes no matter where their travels take them.
In 2007, Sheraton partnered with renowned training experts Core Performance to develop Sheraton Fitness Programmed by Core Performance – the brand’s signature fitness offering that lets guests use the strategies developed by the leading experts in pro-athlete training to become the ultimate road warrior. This alliance marked the first time that Core Performance partnered with a hotel company to create customized training and nutrition programs for travelers. Color Your Plate is the newest extension of Sheraton Fitness and the brand’s approach to nutrition.
“The last thing people have time to think about on the road is getting the nutrients they need,” adds Amanda Carlson-Phillips, MS, RD, CSSD, Vice President of Nutrition and Research at Core Performance. “By brightening their plates with colorful fruits and vegetables, we hope the program encourages travelers to re-think their nutrient needs while still enjoying the tasty menu items they have come to expect from Sheraton chefs.”
Color Your Plate offers a variety of flavorsome, well-balanced menu options, including: Skirt Steak Chimichurri, Shrimp Tacos, Portobello Burger and All-Natural Roasted Turkey BLT with lemon mustard aioli. For more information please visit www.sheraton.com/fitness.
Starwood has spent the last few years renovating and rebuilding one of the hotel industry’s most iconic brands and Sheraton now stands better than ever with the strongest portfolio in its history. The brand is gaining market share, RevPAR continues to rise, guest satisfaction scores are the highest in the brand’s history and likelihood to return, likelihood to recommend and meeting planner and associate engagement scores are also at all-time highs – signaling that guests are taking notice and rediscovering the new Sheraton, and increasing the brand’s appeal to owners and developers.
About Sheraton Hotels & Resorts
Sheraton helps guests make connections at more than 400 properties in 70 countries around the world and recently completed a $6 billion global revitalization and is now in the midst of a $5 billion global expansion over the next three years. Sheraton is owned by and is the largest and most global brand of Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) one of the leading hotel and leisure companies in the world with 1090 properties in 100 countries and territories with 154,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element SM. The company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.
Source: Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts
Nancy J. Friedman PR